Zuelo

Art Direction: Victoria Itoiz

Designers: Celina Mazziotti & Micaela Maltinti

Photography: Eduardo Torres

This project involved reimagining the label design for Zuelo Olive Oil, a brand owned by Familia Zuccardi—renowned winemakers and olive oil producers in Mendoza, Argentina. The challenge was to transform Zuelo's traditional and historic label into a modern, youthful, and fresh aesthetic. The redesign needed to resonate with contemporary consumers while maintaining the brand's legacy.

The new design concept was applied across the entire product line, including bottles, cans, and bag-in-box packaging. By blending modern visuals with the brand’s rich heritage, the redesign appeals to both existing customers and a younger audience. The fresh look positions Zuelo Olive Oil as a premium, yet accessible, choice in the market, reflecting both quality and innovation.

This project was developed at Itoiz & Co Studio