Sort of my Plan

Client: Micaela Maltinti Studio
Art Director: Micaela Maltinti

This personal project emerged from my passion for innovation and a desire to explore new styles. As both a graphic designer and project manager, I’ve always been fascinated by the role of planning and journaling in helping people stay focused and achieve their goals. The challenge was to merge my love for lettering with the functionality of a planning tool, creating a design that not only supports progress but also inspires with its visual appeal.

Inspired by the ever-changing nature of life, I sought to create a design that encourages having a plan while remaining flexible enough to adapt—capturing this concept through the phrase "sort of." Visually, I drew inspiration from nostalgic retro elements and the charm of teenage journaling, infusing the piece with a vibrant and cheerful colour palette to maintain a positive mindset and uplifting vibe. The result is a singular art piece that combines the practicality of planning with the expressive beauty of lettering, offering both functionality and a joyful aesthetic.