“Coincidir” Postcard

Client: Pilar Villaderde & Tomás Hatcherian
Art Director: Micaela Maltinti

This lettering project was commissioned by Pilar and Tomas for their wedding day. The couple wanted a special postcard featuring the Spanish phrase “Tantos siglos, tantos mundos, tanto espacio y coincidir” as part of their wedding’s decoration. Designed to be placed on each guest’s seat during the ceremony, the postcard needed to feel personal and handwritten, as if the couple had expressed this sentiment themselves. It also had to blend seamlessly with the wedding’s overall aesthetic and serve as a meaningful souvenir for guests to take home.

Inspired by handwritten and drawn elements, I created a lettering piece that felt organic and heartfelt. Sunflowers, taken from the bride’s bouquet, were incorporated into the design, along with a colour palette that matched the wedding invitations and other decorative details. The final piece beautifully complemented the overall wedding’s visual system, adding a personal and artistic touch while creating a thoughtful souvenir for guests to cherish.