Event Concept

Client: Sofía Ferrero
Art Director & Designer: Micaela Maltinti

The challenge for this project was to create a brand identity for Event Concept, a wedding planning company in its early stages. 

The solution provided was to develop a cohesive branding system that included the logotype, colour scheme, typographic selection, and graphic assets to establish a strong visual presence.

The Event Concept logotype is the core of the brand identity, symbolizing unity and commitment with flowing lines that echo the bonds of marriage. A hidden "S" pays tribute to the founder, Sofía, while the intertwined "E" and "C" reflect the company’s name and mission of blending creativity with innovation. The ribbon element, dynamic and celebratory, represents the company’s adaptability and the vibrant energy of every event they plan.