Fernet Branca by Hector Bueno – 10 year edition

Create a digital campaign promoting a unique and limited 2014 batch of Fernet Branca, targeted at long-time fans who value the drink’s original flavour. It needs to communicate the exclusivity and emotional weight of the product while evoking a sense of nostalgia, secrecy, and quality. The campaign needs to feel intimate and personal, as though discovering something precious that only a few would truly appreciate.

To achieve this, I crafted hand-drawn lettering inspired by the brand’s classic iconography. The design draws on the concept of an old bar where friends reconnect and find a hidden treasure. Aged textures, a muted palette, and subtle lighting effects helped create this old-bar mood. Informational content was integrated using an aged-paper element, preserving the harmony of the layout while adding a narrative twist that felt authentic to the story we were telling.

A strong visual narrative in a vertical format, which allowed the client to share this campaign across their digital communication channels, allowing them to connect the product with its fans and consumers.