Overview
Promotional piece design for my design studio: a postcard designed to connect with fellow creatives, letter lovers, and potential collaborators.
Client
Micaela Maltinti, Creative Studio
Team
Micaela Maltinti
Challenge
Express both personality and professionalism while highlighting lettering as the core of my practice. The format has to be lightweight and easy to deliver.
Solution
A printed A6 postcard with a concept as a gag: “You’re my type,” using it as both a personal icebreaker and a hint to my expertise in lettering and typography. I combined a mix of styles to reflect the versatility of my work. A light colour palette brings energy and optimism, evoking a world full of creative possibilities. It also represents different aspects of my approach: precise and expressive, while maintaining cohesion across the layout.
Outcome
A design to be shared with like-minded creatives, this piece is both a calling card and a celebration of the craft. This postcard was shared in design events and lectures, allowing me to connect with other creatives while also making the right first impression.
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