The Brand Core
A foundational brand system to start communicating clearly and consistently.
The Brand Core is for small businesses, creators, and entrepreneurs who need a visual identity and a structure that supports their communication from the beginning.
If you feel unsure about how your brand should look, struggle with visual inconsistency, or find yourself guessing every time you need to communicate, this service creates clarity and direction.
The Brand Core turns an idea into a clear, defined system. It replaces scattered decisions with coherence and gives you a solid base you can build on over time.
Timeline
Minimum: 3 weeks
starts at
USD 600
What’s Included?
- Strategy and creative direction
- Typography-based wordmark (Upgrade to a lettering full-custom logotype for USD300)
- Typography system (font selection)
- Colour palette
- Mini usage guide
- Two rounds of amendments
“It was a pleasure working with Mica. Communication was fast and effective, her processes are very solid, and above all she perfectly understood what I wanted for my brand.”
★ ★ ★ ★ ★
Sofía Ferrero.
Founder — Event Concept
“Mica helped us clarify our doubts and gave us the final push we needed. The process was organised, collaborative, and always respectful of our decisions.”
★ ★ ★ ★ ★
Juan Martín Furque.
Co-Founder — Vapore
“Working with Mica was a pleasure. She perfectly understood what I was looking for and delivered everything on time.
She is very organised and clear, I always knew which stage of the process we were in, and I felt truly supported from start to finish. I would hire her again a thousand times.”
★ ★ ★ ★ ★
Carla Bonomini.
Creative Mentor & Coach — Minicarbono
Satellited (Add-ons)
These additions are designed as intentional extensions of the core system, supporting growth and real-world use.
Available upon request and quoted separately, as they require additional time and resources.
01
Upgrade: Expressive Lettering Core
Introduce a custom lettering voice that adds personality and distinction to the brand foundation.
Instead of a typography-based wordmark with custom adjustments, the logotype is designed entirely from scratch. The letters are drawn specifically for your brand, allowing the form to fully reflect its core message and personality.
Recommended when the brand needs a higher level of uniqueness and expressive character at its core.
02
Brand Universe Expansion
Expand the brand into a more complete and flexible system.
This extension adds visual and verbal elements that allow the brand to communicate across more touchpoints while maintaining clarity and consistency.
Recommended when you need more tools to evolve the brand beyond the essentials.
03
Communication Kit (Templates)
Translate the brand into practical communication pieces you can use immediately.
Recommended when you want to start communicating right after launch or need guidance on application.
04
Social Media Starter (Templates)
A structured visual framework for social media. Templates only. No content creation or management.
Recommended when you plan to manage social media yourself or brief someone else clearly.
05
Application Kit
Apply the brand to specific real-world materials. Content and images must be provided. Recommended when you need finished assets rather than templates.
See The Brand Core projects
Ready to make your idea a reality?
Book a free Discovery Call
a 30-minute conversation where we can talk about your project and explore possible next steps to bring it to life.