Plastice

Context

Plastice is a family-run distribution business already operating in the market. They had an established client base, but no defined visual identity to represent them.

They wanted to communicate who they truly were: a friendly, professional, and reliable delivery service. My role was to translate their everyday operations into a structured and recognisable brand system.

The Need

Before the rebrand, Plastice was doing business without a visual identity. There were no distinctive elements that clearly identified them in the market.

This lack of system created confusion with competitors and made the business appear informal. To grow and be taken seriously, they needed a cohesive identity that would differentiate them and support expansion.

Approach + Execution

The core concept centred around movement. As a delivery-focused business, the idea of being constantly on wheels became the foundation of the identity. The system needed to feel approachable and light, while still communicating professionalism and reliability.

The visual language is built on bold sans-serif typography to express modernity and clarity. Rounded features reference wheels and reinforce a sense of motion. Vibrant and energetic colours bring warmth and reflect the friendly nature of the family business. Every element was designed to feel accessible, practical, and easy to apply in daily use.

A brand guide was delivered outlining logo variations, colour palettes, typography, and graphic assets. Ready-to-use files ensured the team could implement the system consistently across touchpoints.

Result + Reflection

Plastice gained a clear and recognisable presence in their market. The new identity helped position the business as established and professional, while still reflecting its family roots.

With a structured visual system in place, the team could communicate confidently and differentiate itself from competitors. The rebrand created clarity internally and stronger recognition externally.