Overview
Reimagining the label design for Zuelo Olive Oil, a brand owned by Familia Zuccardi, renowned winemakers and olive oil producers in Mendoza, Argentina
Client
Zuelo
Team
Art Direction: Victoria Itoiz
Designers: Celina Mazziotti & Micaela Maltinti
Photography: Eduardo Torres
This project was developed at Itoiz & Co Studio
Servicios
Packaging Design, Labels and Product Line
Challenge
Transform Zuelo’s traditional and historic label into a modern, youthful, and fresh aesthetic. The redesign needed to resonate with contemporary consumers while maintaining the brand’s legacy.
Solution
A colour palette inspired by the olive oil’s surroundings and origin, to connect the product with nature. A minimal typographic treatment to make an impact in the market and differentiate the packaging from its competitors.
Outcome
The new design concept was applied across the entire product line, including bottles, cans, and bag-in-box packaging. By blending modern visuals with the brand’s rich heritage, the redesign appeals to both existing customers and a younger audience. The fresh look positions Zuelo Olive Oil as a premium, yet accessible, choice in the market, reflecting both quality and innovation
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