{"id":721,"date":"2024-08-25T09:27:00","date_gmt":"2024-08-25T12:27:00","guid":{"rendered":"https:\/\/gje.rlj.mybluehost.me\/?p=721"},"modified":"2026-02-17T13:02:56","modified_gmt":"2026-02-17T16:02:56","slug":"event-concept","status":"publish","type":"post","link":"https:\/\/micaelamaltinti.com\/es\/event-concept\/","title":{"rendered":"Event Concept"},"content":{"rendered":"<div class=\"wp-block-group alignfull is-layout-flow wp-container-core-group-is-layout-e38a3d1d wp-block-group-is-layout-flow\">\n<div class=\"nfd-container nfd-py-lg nfd-wb-text__text-27 is-style-default wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"nfd-gap-3xl nfd-gap-y-2xl wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-b2e659ba wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"nfd-container wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"nfd-gap-md wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1bbac977 wp-block-group-is-layout-flex\">\n<h2 class=\"nfd-text-xl nfd-text-balance nfd-text-contrast wp-block-heading has-primary-color has-text-color has-link-color wp-elements-637b5a2a3b5bc86114353c8c87df12d7\">Resumen<\/h2>\n<\/div>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"nfd-gap-xl wp-block-columns is-layout-flex wp-container-core-columns-is-layout-b2e659ba wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-c66d93c8 wp-block-column-is-layout-flow\">\n<div class=\"nfd-gap-xs wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1bbac977 wp-block-group-is-layout-flex\">\n<p class=\"nfd-text-faded nfd-text-balance wp-block-paragraph\">&nbsp;Un sistema de marca fundacional creado para <a href=\"http:\/\/www.eventconcept.ar\" type=\"link\" id=\"www.eventconcept.com.ar\">Event Concept<\/a>un nuevo estudio de planificaci\u00f3n de bodas y eventos. El proyecto se enfoc\u00f3 en traducir emoci\u00f3n, celebraci\u00f3n y atenci\u00f3n al detalle en una identidad visual estructurada y f\u00e1cil de aplicar.<\/p>\n<\/div>\n\n\n\n<div class=\"nfd-gap-xs wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1bbac977 wp-block-group-is-layout-flex\">\n<p class=\"nfd-text-balance nfd-text-md has-primary-color has-text-color has-link-color wp-elements-ce4571063c29dc00afaa7f8b77277b65 wp-container-content-9cfa9a5a wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">Cliente<\/p>\n\n\n\n<p class=\"nfd-text-faded nfd-text-balance wp-block-paragraph\"><strong>Sof\u00eda Ferrero<\/strong> \u2014 Wedding Planner, fundadora de Event Concept<\/p>\n<\/div>\n\n\n\n<div class=\"nfd-gap-xs wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1bbac977 wp-block-group-is-layout-flex\">\n<p class=\"nfd-text-balance nfd-text-md has-primary-color has-text-color has-link-color wp-elements-b10cc87c87c43d94184389fa40102c06 wp-container-content-9cfa9a5a wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">Equipo<\/p>\n\n\n\n<p class=\"nfd-text-faded nfd-text-balance wp-block-paragraph\">Colaboraci\u00f3n independiente<\/p>\n<\/div>\n\n\n\n<div class=\"nfd-gap-xs wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1bbac977 wp-block-group-is-layout-flex\">\n<p class=\"nfd-text-balance nfd-text-md has-primary-color has-text-color has-link-color wp-elements-5ab2aa43eb44e806acd23ec4fbd702d2 wp-container-content-9cfa9a5a wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">Servicios<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/micaelamaltinti.com\/es\/services\/the-brand-core\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Brand Core<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Extras: <strong>N\u00facleo de Lettering<\/strong> + <strong>Expansi\u00f3n del Universo de Marca<\/strong> + <strong>Social Media Starter<\/strong><\/p>\n\n\n\n<p class=\"nfd-text-faded nfd-text-balance wp-block-paragraph\">Dise\u00f1o de Identidad Visual y Direcci\u00f3n de Arte<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a23506c1fad1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a23506c1fad1\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"819\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/EventConcept_WebsiteCover-1.webp?resize=819%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-884\" style=\"aspect-ratio:3\/4;object-fit:cover\" srcset=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/EventConcept_WebsiteCover-1-scaled.webp?resize=819%2C1024&amp;ssl=1 819w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/EventConcept_WebsiteCover-1-scaled.webp?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/EventConcept_WebsiteCover-1-scaled.webp?resize=768%2C960&amp;ssl=1 768w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/EventConcept_WebsiteCover-1-scaled.webp?resize=1228%2C1536&amp;ssl=1 1228w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/EventConcept_WebsiteCover-1-scaled.webp?resize=1638%2C2048&amp;ssl=1 1638w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/EventConcept_WebsiteCover-1-scaled.webp?w=2047&amp;ssl=1 2047w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-container nfd-p-lg nfd-wb-text__text-14 wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"nfd-gap-md nfd-gap-y-3xl wp-block-columns is-layout-flex wp-container-core-columns-is-layout-b2e659ba wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"nfd-gap-lg nfd-pr-2 wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-10dd94be wp-block-group-is-layout-flex\">\n<div class=\"nfd-gap-md nfd-text-sm nfd-text-primary wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-2beaac70 wp-block-group-is-layout-flex\">\n<div class=\"nfd-shrink-0 nfd-rounded-full is-style-nfd-theme-primary wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"nfd-shrink-0 nfd-text-contrast wp-block-paragraph\" style=\"padding-top:4px;padding-right:12px;padding-bottom:4px;padding-left:12px;font-style:normal;font-weight:400\">Resumen<\/p>\n<\/div>\n\n\n\n<hr class=\"is-style-wide nfd-text-subtle nfd-border-b wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n\n\n\n<div class=\"nfd-gap-sm wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-9cd4abdd wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--20)\">\n<h3 class=\"nfd-text-md nfd-text-contrast wp-block-heading\">Contexto<\/h3>\n\n\n\n<p class=\"nfd-text-base nfd-text-balance nfd-text-faded wp-block-paragraph\">Event Concept es un estudio de planificaci\u00f3n de bodas y eventos fundado por Sof\u00eda Ferrero. Cuando comenzamos a trabajar, la marca todav\u00eda era una idea llena de emoci\u00f3n, intenci\u00f3n y grandes sue\u00f1os, pero sin una estructura visual clara.<\/p>\n\n\n\n<p class=\"nfd-text-base nfd-text-balance nfd-text-faded wp-block-paragraph\">Sof\u00eda ten\u00eda muy claro qu\u00e9 quer\u00eda que las personas sintieran al encontrarse con su marca: amor, cuidado, celebraci\u00f3n y atenci\u00f3n al detalle. Mi rol fue transformar esa intenci\u00f3n en una base de marca s\u00f3lida sobre la cual pudiera construir y hacer crecer su negocio con confianza.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"nfd-gap-lg nfd-pr-2 wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-10dd94be wp-block-group-is-layout-flex\">\n<div class=\"nfd-gap-md nfd-text-sm nfd-text-primary wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-2beaac70 wp-block-group-is-layout-flex\">\n<div class=\"nfd-shrink-0 nfd-rounded-full is-style-nfd-theme-primary wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"nfd-shrink-0 nfd-text-contrast wp-block-paragraph\" style=\"padding-top:4px;padding-right:12px;padding-bottom:4px;padding-left:12px;font-style:normal;font-weight:400\">Desaf\u00edo<\/p>\n<\/div>\n\n\n\n<hr class=\"is-style-wide nfd-text-subtle nfd-border-b wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n\n\n\n<div class=\"nfd-gap-sm wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-9cd4abdd wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--20)\">\n<h3 class=\"nfd-text-md nfd-text-contrast wp-block-heading\">La Necesidad<\/h3>\n\n\n\n<p class=\"nfd-text-base nfd-text-balance nfd-text-faded wp-block-paragraph\">Como sucede con muchos emprendimientos en sus primeras etapas, hab\u00eda visi\u00f3n e inspiraci\u00f3n, pero no exist\u00eda un sistema definido que integrara todo. Hab\u00eda referencias, ideas y una direcci\u00f3n emocional clara, pero faltaba una identidad que pudiera comunicar de forma consistente.<\/p>\n\n\n\n<p class=\"nfd-text-base nfd-text-balance nfd-text-faded wp-block-paragraph\">El objetivo no era solamente dise\u00f1ar algo lindo. La marca necesitaba estructura, credibilidad y herramientas pr\u00e1cticas que acompa\u00f1aran su crecimiento desde el inicio y facilitaran las decisiones del d\u00eda a d\u00eda.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-container nfd-wb-gallery__gallery-21 wp-block-group alignfull nfd-wb-animate nfd-wb-fade-in-bottom has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-591896f3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-9d37879f wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a23506c20dba&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a23506c20dba\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1778\" height=\"1334\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/gje.rlj.mybluehost.me\/wp-content\/uploads\/2025\/11\/EventConcept_BusinessCards.jpg?fit=1024%2C768&amp;ssl=1\" alt=\"\" class=\"wp-image-1131\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/EventConcept_BusinessCards.jpg?w=1778&amp;ssl=1 1778w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/EventConcept_BusinessCards.jpg?resize=300%2C225&amp;ssl=1 300w, 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\/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-46d9309b wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-e0f68edd wp-block-group-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a23506c21603&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a23506c21603\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1779\" height=\"1334\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/gje.rlj.mybluehost.me\/wp-content\/uploads\/2025\/11\/EventConcept_WaxStamp.jpg?fit=1024%2C768&amp;ssl=1\" alt=\"\" class=\"wp-image-1138\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/EventConcept_WaxStamp.jpg?w=1779&amp;ssl=1 1779w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/EventConcept_WaxStamp.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/EventConcept_WaxStamp.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/EventConcept_WaxStamp.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/EventConcept_WaxStamp.jpg?resize=1536%2C1152&amp;ssl=1 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a23506c21989&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a23506c21989\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"768\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/EventConcept_ToteBag.webp?resize=1024%2C768&#038;ssl=1\" alt=\"\" class=\"wp-image-1137\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/EventConcept_ToteBag.webp?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/EventConcept_ToteBag.webp?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/EventConcept_ToteBag.webp?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/EventConcept_ToteBag.webp?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/EventConcept_ToteBag.webp?w=1778&amp;ssl=1 1778w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a23506c21d72&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a23506c21d72\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"768\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/EventConcept_SocialMedia.webp?resize=1024%2C768&#038;ssl=1\" alt=\"\" class=\"wp-image-1140\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/EventConcept_SocialMedia.webp?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/EventConcept_SocialMedia.webp?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/EventConcept_SocialMedia.webp?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/EventConcept_SocialMedia.webp?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/EventConcept_SocialMedia.webp?w=1779&amp;ssl=1 1779w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-container nfd-p-lg nfd-wb-text__text-14 wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"nfd-gap-md nfd-gap-y-3xl wp-block-columns is-layout-flex wp-container-core-columns-is-layout-b2e659ba wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"nfd-gap-lg nfd-pr-2 wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-10dd94be wp-block-group-is-layout-flex\">\n<div class=\"nfd-gap-md nfd-text-sm nfd-text-primary wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-2beaac70 wp-block-group-is-layout-flex\">\n<div class=\"nfd-shrink-0 nfd-rounded-full is-style-nfd-theme-primary wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"nfd-shrink-0 nfd-text-contrast wp-block-paragraph\" style=\"padding-top:4px;padding-right:12px;padding-bottom:4px;padding-left:12px;font-style:normal;font-weight:400\">Soluci\u00f3n<\/p>\n<\/div>\n\n\n\n<hr class=\"is-style-wide nfd-text-subtle nfd-border-b wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n\n\n\n<div class=\"nfd-gap-sm wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-9cd4abdd wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--20)\">\n<h3 class=\"nfd-text-md nfd-text-contrast wp-block-heading\"><strong>Enfoque + Ejecuci\u00f3n<\/strong><\/h3>\n\n\n\n<p class=\"nfd-text-base nfd-text-balance nfd-text-faded wp-block-paragraph\">Comenzamos definiendo la idea central de la marca: celebrar la uni\u00f3n. No solo entre dos personas, sino tambi\u00e9n la conexi\u00f3n entre la wedding planner y sus clientes. A partir de este concepto desarrollamos un s\u00edmbolo que representa conexi\u00f3n y continuidad. Las formas entrelazadas hacen referencia a los anillos de compromiso e integran de manera sutil las iniciales de la marca, al mismo tiempo que reflejan la presencia de Sof\u00eda de una forma elegante.<\/p>\n\n\n\n<p class=\"nfd-text-base nfd-text-balance nfd-text-faded wp-block-paragraph\">El sistema tipogr\u00e1fico y la peleta de color fueron pensados para transmitir elegancia, calidez y confianza. Una tipograf\u00eda serif aporta car\u00e1cter y suavidad, mientras que una sans serif limpia asegura claridad y legibilidad. La paleta se inspira en las atm\u00f3sferas de las bodas, con rosas suaves, neutros c\u00e1lidos y acentos en dorado apagado. Cada decisi\u00f3n busc\u00f3 mantener equilibrio y armon\u00eda.<\/p>\n\n\n\n<p class=\"nfd-text-base nfd-text-balance nfd-text-faded wp-block-paragraph\">M\u00e1s all\u00e1 del logo, desarrollamos un sistema visual flexible con m\u00faltiples variantes y lineamientos claros de uso. El objetivo era garantizar consistencia en todos los puntos de contacto y, al mismo tiempo, darle a la marca espacio para crecer.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"nfd-gap-lg nfd-pr-2 wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-10dd94be wp-block-group-is-layout-flex\">\n<div class=\"nfd-gap-md nfd-text-sm nfd-text-primary wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-2beaac70 wp-block-group-is-layout-flex\">\n<div class=\"nfd-shrink-0 nfd-rounded-full is-style-nfd-theme-primary wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"nfd-shrink-0 nfd-text-contrast wp-block-paragraph\" style=\"padding-top:4px;padding-right:12px;padding-bottom:4px;padding-left:12px;font-style:normal;font-weight:400\">Resultado<\/p>\n<\/div>\n\n\n\n<hr class=\"is-style-wide nfd-text-subtle nfd-border-b wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n\n\n\n<div class=\"nfd-gap-sm wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-9cd4abdd wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--20)\">\n<h3 class=\"nfd-text-md nfd-text-contrast wp-block-heading\"><strong>Reflexi\u00f3n Final<\/strong><\/h3>\n\n\n\n<p class=\"nfd-text-base nfd-text-balance nfd-text-faded wp-block-paragraph\">Event Concept se lanz\u00f3 con una identidad visual coherente y segura. Sof\u00eda gan\u00f3 claridad sobre c\u00f3mo presentar su negocio y con qu\u00e9 herramientas contar para su comunicaci\u00f3n diaria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante el primer a\u00f1o logr\u00f3 concretar cinco bodas y registrar oficialmente su marca.<\/p>\n\n\n\n<p class=\"nfd-text-base nfd-text-balance nfd-text-faded wp-block-paragraph\">Este proyecto muestra c\u00f3mo una estructura de marca bien pensada puede transformar una idea cargada de emoci\u00f3n en una identidad profesional, significativa y lista para crecer.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-container nfd-p-lg nfd-wb-testimonials__testimonials-8 is-style-nfd-theme-dark wp-block-group has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background:linear-gradient(0deg,rgb(255,255,255) 8%,rgb(243,244,246) 86%)\">\n<div class=\"nfd-gap-lg wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-2f79e076 wp-block-group-is-layout-flex\">\n<div class=\"nfd-text-lg nfd-text-balance wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-b8841e07 wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-center wp-block-paragraph\">\"Fue un placer trabajar con Mica! la comunicaci\u00f3n es r\u00e1pida y efectiva, tiene muy buenos procesos y sobretodo supo entender perfectamente lo que quer\u00eda para mi marca!\"<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"nfd-gap-sm nfd-text-base wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-b2e659ba wp-block-group-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a23506c234b7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a23506c234b7\" class=\"is-style-rounded is-resized wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"683\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/SofiaFerreroLowRes-1.webp?resize=683%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-896\" style=\"aspect-ratio:1;object-fit:cover;width:40px\" srcset=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/SofiaFerreroLowRes-1-scaled.webp?resize=683%2C1024&amp;ssl=1 683w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/SofiaFerreroLowRes-1-scaled.webp?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/SofiaFerreroLowRes-1-scaled.webp?resize=768%2C1152&amp;ssl=1 768w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/SofiaFerreroLowRes-1-scaled.webp?resize=1024%2C1536&amp;ssl=1 1024w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/SofiaFerreroLowRes-1-scaled.webp?resize=1365%2C2048&amp;ssl=1 1365w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/SofiaFerreroLowRes-1-scaled.webp?w=1707&amp;ssl=1 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1bbac977 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\"><strong>Sof\u00eda Ferreo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fundadora \u2014 Event Concept<\/p>\n<\/div>\n\n\n\n<p class=\"nfd-text-faded wp-block-paragraph\">\/<\/p>\n\n\n\n<p class=\"nfd-text-faded nfd-text-sm wp-block-paragraph\">Customer<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-container nfd-p-lg nfd-wb-call-to-action__cta-12 is-style-default wp-block-group has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background:linear-gradient(135deg,rgb(5,7,51) 0%,rgb(46,48,115) 100%)\">\n<div class=\"nfd-gap-xl wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-b8841e07 wp-block-group-is-layout-flex\">\n<div class=\"nfd-gap-md wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"nfd-text-xl nfd-text-contrast nfd-text-balance wp-block-heading has-text-align-center has-background-color has-text-color has-link-color wp-elements-4a2c6a97d7cb6bd568d91be9b8482fa4\">\u00bfListo para hacer realidad tu idea?<\/h2>\n\n\n\n<p class=\"has-text-align-center has-background-color has-text-color has-link-color wp-elements-a99d9ee33929add35be2d05ec0adab43 wp-block-paragraph\" style=\"letter-spacing:10%;text-transform:uppercase\"><strong>&nbsp;Agend\u00e1 una llamada gratuita<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-background-color has-text-color has-link-color wp-elements-0195368cd562e0e31bfc774a94d99434 wp-block-paragraph\">Una conversaci\u00f3n de 30 minutos donde podemos hablar sobre tu proyecto y explorar posibles pr\u00f3ximos pasos para hacerlo realidad.<\/p>\n<\/div>\n\n\n\n<div class=\"md:nfd-items-start nfd-gap-md wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-b8841e07 wp-block-group-is-layout-flex\">\n<div class=\"nfd-text-md wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-b9c380c7 wp-block-buttons-is-layout-flex\">\n<div class=\"nfd-btn-wide is-style-fill wp-block-button\"><a class=\"wp-block-button__link has-primary-color has-background-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/micaelamaltinti.com\/es\/contact\/#bookcall\">Agendar llamada gratuita<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Overview &nbsp;A foundational brand system created for Event Concept, a new wedding and event planning studio. The project focused on translating emotion, celebration, and attention to detail into a structured and usable visual identity. 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