{"id":713,"date":"2025-11-25T09:22:14","date_gmt":"2025-11-25T12:22:14","guid":{"rendered":"https:\/\/gje.rlj.mybluehost.me\/?p=713"},"modified":"2026-03-05T09:20:41","modified_gmt":"2026-03-05T12:20:41","slug":"zuelo","status":"publish","type":"post","link":"https:\/\/micaelamaltinti.com\/es\/zuelo\/","title":{"rendered":"Zuelo"},"content":{"rendered":"
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Resumen<\/h2>\n<\/div>\n\n\n\n
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Reimagining the label design for Zuelo Olive Oil, a brand owned by Familia Zuccardi, renowned winemakers and olive oil producers in Mendoza, Argentina<\/p>\n<\/div>\n\n\n\n

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Cliente<\/p>\n\n\n\n

Zuelo<\/p>\n<\/div>\n\n\n\n

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Equipo<\/p>\n\n\n\n

Art Direction: Victoria Itoiz\u2028
Designers: Celina Mazziotti & Micaela Maltinti\u2028
Photography: Eduardo Torres<\/p>\n\n\n\n

This project was developed at Itoiz & Co Studio<\/a> <\/p>\n<\/div>\n\n\n\n

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Servicios<\/p>\n\n\n\n

Packaging Design, Labels and Product Line<\/p>\n<\/div>\n\n\n\n

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Media<\/p>\n\n\n\n

“Zuelo\u2019s Olive Oil Is Simple In All The Right Ways” – The Dieline<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Desaf\u00edo<\/p>\n<\/div>\n\n\n\n

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Transform Zuelo’s traditional and historic label into a modern, youthful, and fresh aesthetic. The redesign needed to resonate with contemporary consumers while maintaining the brand’s legacy.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Soluci\u00f3n<\/p>\n<\/div>\n\n\n\n

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A colour palette inspired by the olive oil’s surroundings and origin, to connect the product with nature. A minimal typographic treatment to make an impact in the market and differentiate the packaging from its competitors. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Resultado<\/p>\n<\/div>\n\n\n\n

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The new design concept was applied across the entire product line, including bottles, cans, and bag-in-box packaging. By blending modern visuals with the brand\u2019s rich heritage, the redesign appeals to both existing customers and a younger audience. The fresh look positions Zuelo Olive Oil as a premium, yet accessible, choice in the market, reflecting both quality and innovation<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\u00bfListo para hacer realidad tu idea?<\/h2>\n\n\n\n

 Agend\u00e1 una llamada gratuita<\/strong><\/p>\n\n\n\n

Una conversaci\u00f3n de 30 minutos donde podemos hablar sobre tu proyecto y explorar posibles pr\u00f3ximos pasos para hacerlo realidad.<\/p>\n<\/div>\n\n\n\n

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Agendar llamada gratuita<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

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