{"id":1720,"date":"2026-06-18T12:20:37","date_gmt":"2026-06-18T15:20:37","guid":{"rendered":"https:\/\/micaelamaltinti.com\/?p=1720"},"modified":"2026-06-18T13:39:42","modified_gmt":"2026-06-18T16:39:42","slug":"grounded","status":"publish","type":"post","link":"https:\/\/micaelamaltinti.com\/es\/grounded\/","title":{"rendered":"Grounded Workout"},"content":{"rendered":"
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cliente<\/p>\n\n\n\n

Grounded by Aimara<\/p>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n
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proyecto<\/p>\n\n\n\n

Creaci\u00f3n de Identidad Visual<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\u2726<\/p>\n\n\n\n

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el proyecto<\/p>\n<\/div>\n\n\n\n

Grounded es el proyecto de Aimara, personal trainer y nutricionista enfocada en ayudar a las personas a desarrollar una relaci\u00f3n m\u00e1s saludable y sostenible con el movimiento. Cuando comenzamos a trabajar juntas, estaba preparando el lanzamiento de sus servicios online y necesitaba una identidad visual que representara su manera de entender el bienestar: desde el equilibrio, la fuerza y el cuidado personal, m\u00e1s all\u00e1 de objetivos puramente est\u00e9ticos.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u2726<\/p>\n\n\n\n

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mi rol<\/p>\n<\/div>\n\n\n\n

Mi trabajo consisti\u00f3 en desarrollar el concepto visual de la marca y traducirlo en un sistema de identidad inicial. Construimos la propuesta alrededor de la idea del equilibrio imperfecto de la naturaleza, entendiendo que cada cuerpo tiene necesidades, ritmos y procesos distintos. Dise\u00f1\u00e9 el logotipo mediante lettering, defin\u00ed la paleta de color, el sistema tipogr\u00e1fico y una gu\u00eda de uso que permitiera implementar la identidad de forma consistente en entornos digitales.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u2726<\/p>\n\n\n\n

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la soluci\u00f3n<\/p>\n<\/div>\n\n\n\n

La soluci\u00f3n combina estructuras s\u00f3lidas con detalles m\u00e1s org\u00e1nicos para representar la relaci\u00f3n entre estabilidad y movimiento. El logotipo utiliza formas amplias y firmes para transmitir sost\u00e9n y confianza, mientras que los recursos gr\u00e1ficos inspirados en los anillos de crecimiento de los \u00e1rboles refuerzan la idea de progreso construido con el tiempo. A partir de este sistema, Aimara pudo lanzar su sitio web y sus redes sociales con una identidad coherente, alineada con su propuesta de valor y capaz de comunicar la misma sensaci\u00f3n de bienestar, cercan\u00eda y acompa\u00f1amiento en cada punto de contacto.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\u2605\u2605\u2605\u2605\u2605<\/p>\n\n\n\n

Trabajar con Mica fue una experiencia realmente hermosa, tanto en lo profesional como en lo humano. Desde el primer momento sent\u00ed que mi idea fue escuchada, respetada y cuidada, y que logr\u00f3 representarla de una manera incluso mejor de lo que imaginaba.<\/p>\n\n\n\n

Recomiendo trabajar con ella al 100%. Tiene una capacidad incre\u00edble para escuchar, proponer mejoras y explicar el porqu\u00e9 de cada detalle, incluso los m\u00e1s peque\u00f1os. Eso hace que el proceso sea claro, tranquilo y muy enriquecedor.<\/p>\n\n\n\n

Sin duda volver\u00eda a elegirla.<\/p>\n<\/div>\n\n\n\n

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Aimara Mac William<\/p>\n\n\n\n

Grounded Workout<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

cliente Grounded by Aimara proyecto Creaci\u00f3n de Identidad Visual \u2726 el proyecto Grounded es el proyecto de Aimara, personal trainer y nutricionista enfocada en ayudar a las personas a desarrollar una relaci\u00f3n m\u00e1s saludable y sostenible con el movimiento. Cuando comenzamos a trabajar juntas, estaba preparando el lanzamiento de sus servicios online y necesitaba una […]<\/p>\n","protected":false},"author":1,"featured_media":2676,"comment_status":"open","ping_status":"open","sticky":false,"template":"wp-custom-template-project-case-study","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[248],"tags":[15,36,246,247,49],"class_list":["post-1720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-identidad-visual","tag-branding","tag-graphic-design","tag-identidad-visual","tag-identidad-visual-inicial","tag-visual-identity-system"],"yoast_head":"\nGrounded Workout - Micaela Maltinti<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/micaelamaltinti.com\/es\/?p=1720\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grounded Workout - Micaela Maltinti\" \/>\n<meta property=\"og:description\" content=\"cliente Grounded by Aimara proyecto Creaci\u00f3n de Identidad Visual \u2726 el proyecto Grounded es el proyecto de Aimara, personal trainer y nutricionista enfocada en ayudar a las personas a desarrollar una relaci\u00f3n m\u00e1s saludable y sostenible con el movimiento. 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