{"id":1694,"date":"2026-02-17T12:50:34","date_gmt":"2026-02-17T15:50:34","guid":{"rendered":"https:\/\/micaelamaltinti.com\/?p=1694"},"modified":"2026-03-10T14:26:00","modified_gmt":"2026-03-10T17:26:00","slug":"josefina-and-marcos-wedding","status":"publish","type":"post","link":"https:\/\/micaelamaltinti.com\/es\/josefina-and-marcos-wedding\/","title":{"rendered":"Boda Josefina y Marcos"},"content":{"rendered":"
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Resumen<\/h2>\n<\/div>\n\n\n\n
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Una identidad visual a medida, creada para Josefina y Marcos, que traduce su historia de amor y su estilo personal en un sistema visual cohesivo para su casamiento. El proyecto se centr\u00f3 en desarrollar una identidad refinada y expresiva que pudiera aplicarse de manera consistente tanto en piezas digitales como en piezas impresas para su d\u00eda especial.<\/p>\n<\/div>\n\n\n\n

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Cliente<\/p>\n\n\n\n

Josefina Paturzo & Marcos Barraud<\/p>\n<\/div>\n\n\n\n

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Equipo<\/p>\n\n\n\n

Colaboraci\u00f3n independiente<\/p>\n<\/div>\n\n\n\n

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Servicios<\/p>\n\n\n\n

The Brand Core<\/a><\/p>\n\n\n\n

Extras: Upgrade a N\u00facleo de Lettering\n + Kit de Aplicaciones<\/p>\n\n\n\n

Dise\u00f1o de Identidad Visual y Direcci\u00f3n de Arte<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Resumen<\/p>\n<\/div>\n\n\n\n

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Contexto<\/h3>\n\n\n\n

Josefina y Marcos quer\u00edan que su casamiento reflejara qui\u00e9nes son como pareja. Buscaban un sistema visual que pudiera expresar su historia, su estilo y la atm\u00f3sfera que imaginaban para la celebraci\u00f3n.<\/p>\n\n\n\n

El objetivo era crear algo cl\u00e1sico y minimalista, pero al mismo tiempo c\u00e1lido y personal. Mi rol fue traducir su identidad como pareja en un sistema estructurado que guiara cada detalle visual del evento.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Desaf\u00edo<\/p>\n<\/div>\n\n\n\n

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La Necesidad<\/h3>\n\n\n\n

Sab\u00edan qu\u00e9 cosas les gustaban, pero no c\u00f3mo unirlas visualmente. No hab\u00eda una direcci\u00f3n definida para las invitaciones, la se\u00f1al\u00e9tica ni la comunicaci\u00f3n digital.<\/p>\n\n\n\n

Por eso decidieron invertir en una identidad cohesiva que permitiera crear una experiencia cuidada e inmersiva para sus invitados. La intenci\u00f3n era que cada detalle se sintiera conectado y pensado.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Soluci\u00f3n<\/p>\n<\/div>\n\n\n\n

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Enfoque + Ejecuci\u00f3n<\/strong><\/h3>\n\n\n\n

El concepto central se bas\u00f3 en la uni\u00f3n y el romanticismo atemporal. Inspirada en su amor por el vino, la naturaleza y las est\u00e9ticas cl\u00e1sicas, la identidad combina elegancia tradicional con una calidez sutil. Referencias como marcos de espejos vintage ayudaron a definir la direcci\u00f3n visual refinada.<\/p>\n\n\n\n

En el centro del sistema se encuentra un monograma con lettering personalizado formado por sus iniciales entrelazadas dentro de una composici\u00f3n circular. El estilo caligr\u00e1fico toma inspiraci\u00f3n de cartas de amor escritas a mano, simbolizando compromiso y cercan\u00eda. Este lettering expresivo se combin\u00f3 con una tipograf\u00eda serif tradicional y una fuente manuscrita suave para equilibrar estructura e intimidad.<\/p>\n\n\n\n

La paleta de colores se inspir\u00f3 en la locaci\u00f3n del casamiento, una antigua bodega. Verdes apagados, blancos c\u00e1lidos y tonos que recuerdan al aceite de oliva crearon una atm\u00f3sfera natural y elegante. La identidad fue pensada para funcionar tanto en entornos digitales como f\u00edsicos, permitiendo una aplicaci\u00f3n fluida en invitaciones, se\u00f1al\u00e9tica, men\u00fas, stickers, gorras y una web dedicada al casamiento.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Resultado<\/p>\n<\/div>\n\n\n\n

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Reflexi\u00f3n Final<\/strong><\/h3>\n\n\n\n

La identidad final les dio a Josefina y Marcos un lenguaje visual que realmente representaba su historia. Aport\u00f3 claridad a cada decisi\u00f3n de dise\u00f1o y permiti\u00f3 que toda la celebraci\u00f3n se sintiera coherente e intencional.<\/p>\n\n\n\n

Los invitados notaron el nivel de detalle y se llevaron recuerdos significativos con el monograma. Para la pareja, ver su relaci\u00f3n traducida en un sistema tangible y cuidadosamente dise\u00f1ado hizo que la experiencia fuera a\u00fan m\u00e1s especial.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Estamos encantados con el resultado final del proyecto. Micaela entendi\u00f3 a la perfecci\u00f3n cada una de nuestras ideas y supo plasmarlas en algo maravilloso.<\/p>\n\n\n\n


Adem\u00e1s, en el proceso tuvo aportes valiosos que luego se transformaron en detalles para nuestro d\u00eda especial que lo har\u00e1n a\u00fan m\u00e1s especial.<\/p>\n\n\n\n

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Respecto del proceso para llegar a la entrega final, fue claro y muy profesional lo que nos permiti\u00f3 tener una visi\u00f3n clara y expectativas reales.<\/p>\n\n\n\n

Sin dudas volveremos a recurrir a Micaela para futuros proyectos ya que su profesionalismo y pasi\u00f3n por el dise\u00f1o son excepcionales.<\/p>\n\n\n\n

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Josefina Paturzo<\/strong><\/p>\n\n\n\n

Novia<\/p>\n<\/div>\n\n\n\n

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Customer<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\u00bfListo para hacer realidad tu idea?<\/h2>\n\n\n\n

 Agend\u00e1 una llamada gratuita<\/strong><\/p>\n\n\n\n

Una conversaci\u00f3n de 30 minutos donde podemos hablar sobre tu proyecto y explorar posibles pr\u00f3ximos pasos para hacerlo realidad.<\/p>\n<\/div>\n\n\n\n

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Agendar llamada gratuita<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Overview A bespoke visual identity created for Josefina and Marcos to translate their love story and personal style into a cohesive wedding visual system. The project focused on building a refined and expressive identity that could be applied consistently across digital and physical materials for their special day. Client Josefina Paturzo & Marcos Barraud Team […]<\/p>\n","protected":false},"author":1,"featured_media":1751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20,119],"tags":[121,123,60,127,133],"class_list":["post-1694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visual-identity","category-visual-identity-en","tag-graphic-design-en","tag-lettering-en","tag-the-brand-core","tag-visual-identity-en","tag-wedding-en"],"yoast_head":"\nJosefina and Marcos Wedding - Micaela Maltinti Creative Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/micaelamaltinti.com\/es\/josefina-and-marcos-wedding\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Josefina and Marcos Wedding - Micaela Maltinti Creative Studio\" \/>\n<meta property=\"og:description\" content=\"Overview A bespoke visual identity created for Josefina and Marcos to translate their love story and personal style into a cohesive wedding visual system. 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