{"id":1681,"date":"2020-02-17T12:35:00","date_gmt":"2020-02-17T15:35:00","guid":{"rendered":"https:\/\/micaelamaltinti.com\/?p=1681"},"modified":"2026-02-17T13:58:48","modified_gmt":"2026-02-17T16:58:48","slug":"plastice","status":"publish","type":"post","link":"https:\/\/micaelamaltinti.com\/es\/plastice\/","title":{"rendered":"Plastice"},"content":{"rendered":"
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Un rebranding desarrollado para Plastice, una empresa familiar dedicada a la venta y distribuci\u00f3n de insumos descartables. El proyecto se enfoc\u00f3 en construir un sistema visual claro y contempor\u00e1neo que pudiera acompa\u00f1ar las operaciones diarias del negocio y fortalecer su reconocimiento en el mercado.<\/p>\n<\/div>\n\n\n\n

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Cliente<\/p>\n\n\n\n

Lucas Sklate \u2014 Plastice<\/p>\n<\/div>\n\n\n\n

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Equipo<\/p>\n\n\n\n

Colaboraci\u00f3n independiente<\/p>\n<\/div>\n\n\n\n

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Servicios<\/p>\n\n\n\n

The Brand Core<\/a><\/p>\n\n\n\n

Extras: Expansi\u00f3n del Universo de Marca<\/p>\n\n\n\n

Dise\u00f1o de Identidad Visual y Direcci\u00f3n de Arte<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Resumen<\/p>\n<\/div>\n\n\n\n

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Contexto<\/h3>\n\n\n\n

Plastice es un negocio familiar de distribuci\u00f3n que ya se encontraba operando en el mercado. Contaban con una base de clientes estable, pero no ten\u00edan una identidad visual definida que representara a la empresa.<\/p>\n\n\n\n

Quer\u00edan comunicar qui\u00e9nes eran realmente: un servicio de entrega cercano, profesional y confiable. Mi rol fue traducir su din\u00e1mica de trabajo cotidiana en un sistema de marca estructurado y f\u00e1cil de reconocer.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Desaf\u00edo<\/p>\n<\/div>\n\n\n\n

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La Necesidad<\/h3>\n\n\n\n

Antes del rebranding, Plastice funcionaba sin una identidad visual clara. No exist\u00edan elementos distintivos que permitieran identificar la marca de manera consistente en el mercado.<\/p>\n\n\n\n

Esta falta de sistema generaba confusi\u00f3n con la competencia y hac\u00eda que el negocio se percibiera como m\u00e1s informal de lo que realmente era. Para poder crecer y posicionarse con mayor solidez, necesitaban una identidad cohesiva que los diferenciara y acompa\u00f1ara su expansi\u00f3n.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Soluci\u00f3n<\/p>\n<\/div>\n\n\n\n

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Enfoque + Ejecuci\u00f3n<\/strong><\/h3>\n\n\n\n

El concepto central de la marca se construy\u00f3 alrededor del movimiento. Al tratarse de un negocio enfocado en la distribuci\u00f3n y las entregas, la idea de estar constantemente en movimiento se convirti\u00f3 en la base del sistema visual. La identidad deb\u00eda sentirse cercana y din\u00e1mica, pero al mismo tiempo transmitir profesionalismo y confianza.<\/p>\n\n\n\n

El lenguaje visual se apoya en una tipograf\u00eda sans serif de car\u00e1cter fuerte, pensada para comunicar claridad y modernidad. Sus formas redondeadas hacen referencia a ruedas y refuerzan la sensaci\u00f3n de movimiento. La paleta de colores es vibrante y energ\u00e9tica, aportando calidez y reflejando el esp\u00edritu cercano de un negocio familiar. Cada elemento fue dise\u00f1ado para ser pr\u00e1ctico, accesible y f\u00e1cil de aplicar en el d\u00eda a d\u00eda.<\/p>\n\n\n\n

Se desarroll\u00f3 adem\u00e1s una gu\u00eda de marca con variantes del logo, paleta crom\u00e1tica, sistema tipogr\u00e1fico y recursos gr\u00e1ficos. Tambi\u00e9n se entregaron archivos listos para usar, facilitando la implementaci\u00f3n consistente de la identidad en los distintos puntos de contacto.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Resultado<\/p>\n<\/div>\n\n\n\n

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Reflexi\u00f3n Final<\/strong><\/h3>\n\n\n\n

Plastice logr\u00f3 construir una presencia clara y reconocible dentro de su mercado. La nueva identidad ayud\u00f3 a posicionar el negocio como una empresa establecida y profesional, sin perder su esencia familiar.<\/p>\n\n\n\n

Con un sistema visual estructurado, el equipo ahora puede comunicar su marca con mayor confianza y diferenciarse de la competencia. El rebranding aport\u00f3 claridad hacia adentro de la empresa y mayor reconocimiento hacia afuera.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\u00bfListo para hacer realidad tu idea?<\/h2>\n\n\n\n

 Agend\u00e1 una llamada gratuita<\/strong><\/p>\n\n\n\n

Una conversaci\u00f3n de 30 minutos donde podemos hablar sobre tu proyecto y explorar posibles pr\u00f3ximos pasos para hacerlo realidad.<\/p>\n<\/div>\n\n\n\n

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Agendar llamada gratuita<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

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