{"id":1666,"date":"2020-02-17T12:28:00","date_gmt":"2020-02-17T15:28:00","guid":{"rendered":"https:\/\/micaelamaltinti.com\/?p=1666"},"modified":"2026-02-17T13:58:46","modified_gmt":"2026-02-17T16:58:46","slug":"animax","status":"publish","type":"post","link":"https:\/\/micaelamaltinti.com\/es\/animax\/","title":{"rendered":"Animax"},"content":{"rendered":"
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Resumen<\/h2>\n<\/div>\n\n\n\n
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Un sistema visual fundacional desarrollado para Animax, un nuevo distribuidor mayorista de alimento para mascotas. El proyecto se centr\u00f3 en crear una identidad de alto impacto, pensada para acompa\u00f1ar su presencia en un espacio f\u00edsico de venta y potenciar su visibilidad en redes sociales desde el inicio.<\/p>\n<\/div>\n\n\n\n

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Cliente<\/p>\n\n\n\n

Facundo Bueno \u2014 Founder, Animax<\/p>\n<\/div>\n\n\n\n

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Equipo<\/p>\n\n\n\n

Colaboraci\u00f3n independiente<\/p>\n<\/div>\n\n\n\n

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Servicios<\/p>\n\n\n\n

The Brand Core<\/a><\/p>\n\n\n\n

Extras: Expansi\u00f3n del Universo de Marca + Kit de Aplicaciones<\/p>\n\n\n\n

Dise\u00f1o de Identidad Visual y Direcci\u00f3n de Arte<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Resumen<\/p>\n<\/div>\n\n\n\n

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Contexto<\/h3>\n\n\n\n

Animax es un distribuidor mayorista de alimento para mascotas que estaba prepar\u00e1ndose para entrar al mercado. El negocio necesitaba una presencia fuerte y reconocible para comenzar a vender desde su dep\u00f3sito y, al mismo tiempo, conectar con clientes a trav\u00e9s de canales digitales.<\/p>\n\n\n\n

Desde el principio, la intenci\u00f3n era clara: la marca deb\u00eda sentirse grande, en\u00e9rgica y dif\u00edcil de ignorar. Mi rol fue transformar esa ambici\u00f3n en un sistema visual estructurado y f\u00e1cil de aplicar.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Desaf\u00edo<\/p>\n<\/div>\n\n\n\n

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La Necesidad<\/h3>\n\n\n\n

Al comienzo solo exist\u00eda la idea del negocio. No hab\u00eda una identidad definida ni una direcci\u00f3n clara sobre c\u00f3mo presentarlo visualmente.<\/p>\n\n\n\n

Para poder comenzar a operar y vender con confianza, la marca necesitaba claridad. Era necesario construir un sistema que pudiera funcionar en se\u00f1al\u00e9tica, redes sociales y comunicaci\u00f3n diaria, proyectando al mismo tiempo fuerza y presencia.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Soluci\u00f3n<\/p>\n<\/div>\n\n\n\n

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Enfoque + Ejecuci\u00f3n<\/strong><\/h3>\n\n\n\n

El concepto central gira en torno al juego a gran escala. La idea fue capturar la alegr\u00eda y el cari\u00f1o que sentimos por nuestras mascotas, pero expresados de forma impactante y amplificada. Casi como un perro gigante y amigable: en\u00e9rgico, expresivo y con mucha presencia.<\/p>\n\n\n\n

La tipograf\u00eda cumple un rol central dentro de la identidad. Las formas gruesas y contundentes comunican tama\u00f1o e impacto, mientras que ciertos detalles aportan movimiento y personalidad. Los colores vibrantes y contrastantes refuerzan la sensaci\u00f3n de energ\u00eda y visibilidad. Cada elemento fue pensado para ocupar espacio con confianza y mantenerse reconocible incluso a la distancia.<\/p>\n\n\n\n

El sistema incluy\u00f3 m\u00faltiples versiones del logo, paletas crom\u00e1ticas definidas para uso digital e impreso, y una gu\u00eda de marca para asegurar una aplicaci\u00f3n consistente. Tambi\u00e9n se desarrollaron implementaciones concretas como se\u00f1al\u00e9tica del local, placas para redes sociales y remeras de marca, ayudando a llevar la identidad al d\u00eda a d\u00eda del negocio.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Resultado<\/p>\n<\/div>\n\n\n\n

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Reflexi\u00f3n Final<\/strong><\/h3>\n\n\n\n

Animax se lanz\u00f3 con una presencia fuerte. La se\u00f1al\u00e9tica permiti\u00f3 identificar f\u00e1cilmente el dep\u00f3sito y el sistema visual acompa\u00f1\u00f3 el crecimiento inicial en redes sociales, especialmente durante el per\u00edodo de pandemia, cuando la comunicaci\u00f3n digital se volvi\u00f3 clave.<\/p>\n\n\n\n

M\u00e1s all\u00e1 de la visibilidad, la marca le dio al negocio estructura y confianza. Proporcion\u00f3 herramientas concretas para comunicar de forma consistente y presentarse con impacto desde el primer momento.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\u00bfListo para hacer realidad tu idea?<\/h2>\n\n\n\n

 Agend\u00e1 una llamada gratuita<\/strong><\/p>\n\n\n\n

Una conversaci\u00f3n de 30 minutos donde podemos hablar sobre tu proyecto y explorar posibles pr\u00f3ximos pasos para hacerlo realidad.<\/p>\n<\/div>\n\n\n\n

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Agendar llamada gratuita<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

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