{"id":2136,"date":"2026-06-09T17:19:51","date_gmt":"2026-06-09T20:19:51","guid":{"rendered":"https:\/\/micaelamaltinti.com\/?page_id=2136"},"modified":"2026-06-18T17:45:38","modified_gmt":"2026-06-18T20:45:38","slug":"identidad-visual-inicial","status":"publish","type":"page","link":"https:\/\/micaelamaltinti.com\/es\/propuestas\/identidad-visual-inicial\/","title":{"rendered":"Identidad Visual Inicial"},"content":{"rendered":"<div class=\"nfd-container nfd-p-lg nfd-wb-features__features-8 wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-c4b7976c wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);padding-top:0em;padding-right:var(--wp--preset--spacing--0);padding-bottom:0em;padding-left:var(--wp--preset--spacing--0)\"><nav style=\"padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0);margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);margin-left:var(--wp--preset--spacing--0);margin-right:var(--wp--preset--spacing--0);--separator: &quot;&gt;&quot;\" class=\"wp-block-breadcrumbs\" aria-label=\"Breadcrumbs\"><ol><li><a href=\"https:\/\/micaelamaltinti.com\/es\/propuestas\/\">Propuestas<\/a><\/li><li><span aria-current=\"page\">Identidad Visual Inicial<\/span><\/li><\/ol><\/nav>\n\n\n<div class=\"nfd-text-base nfd-gap-3xl wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-03506249 wp-block-columns-is-layout-flex\">\n<div class=\"md:nfd-order-2 nfd-text-md wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-1ddc68e8 wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"nfd-gap-lg wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-5fc9a597 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0);padding-right:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<h2 class=\"nfd-text-xl nfd-text-contrast nfd-text-balance wp-block-heading has-primary-color has-text-color has-link-color wp-elements-8244d9747a5f4f5d30e8c5acba373c08\">La Constelaci\u00f3n: Identidad Visual Inicial<\/h2>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-4a41e250 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Tener un logo no alcanza si cada vez que public\u00e1s algo ten\u00e9s que decidir desde cero qu\u00e9 color usar, qu\u00e9 tipograf\u00eda va, si esto combina con aquello.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La Constelaci\u00f3n es un kit de identidad visual inicial que define los elementos esenciales de tu marca como un sistema: logotipo dibujado a mano, colores y tipograf\u00eda, todo construido con criterio y estrategia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para que tengas herramientas que funcionen juntas, y lo que muestres sea inconfundiblemente tuyo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si est\u00e1s arrancando de cero, o us\u00e1s elementos distintos cada vez y todo se ve improvisado, este servicio es para vos.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-03506249 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-8d6f37be wp-block-column-is-layout-flow\">\n<p class=\"nfd-text-base nfd-text-faded wp-block-paragraph\">Duraci\u00f3n<\/p>\n\n\n\n<p class=\"nfd-text-xl nfd-text-contrast has-extra-large-font-size wp-block-paragraph\">4 semanas<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-8d6f37be wp-block-column-is-layout-flow\">\n<p class=\"nfd-text-base nfd-text-faded wp-block-paragraph\">Desde<\/p>\n\n\n\n<p class=\"nfd-text-xl has-extra-large-font-size wp-block-paragraph\">USD 600<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/micaelamaltinti.com\/es\/contacto\/\">Quiero mi Kit Inicial<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-5b5907c1 wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"nfd-rounded wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"768\" height=\"1024\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Servicios_02-2.webp?resize=768%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-2337\" style=\"aspect-ratio:3\/4;object-fit:cover\" srcset=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Servicios_02-2.webp?resize=768%2C1024&amp;ssl=1 768w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Servicios_02-2.webp?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Servicios_02-2.webp?resize=9%2C12&amp;ssl=1 9w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Servicios_02-2.webp?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-container nfd-p-lg nfd-wb-headings__heading-22 is-style-default wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-15ad6ce0 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);padding-top:2em;padding-right:var(--wp--preset--spacing--0);padding-bottom:2em;padding-left:var(--wp--preset--spacing--0)\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"166\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/MMStudio_Drawings_Divider6.webp?resize=1024%2C166&#038;ssl=1\" alt=\"\" class=\"wp-image-2233\" style=\"aspect-ratio:3.1659960842270194;width:446px;height:auto\" srcset=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/MMStudio_Drawings_Divider6-scaled.webp?resize=1024%2C166&amp;ssl=1 1024w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/MMStudio_Drawings_Divider6-scaled.webp?resize=300%2C49&amp;ssl=1 300w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/MMStudio_Drawings_Divider6-scaled.webp?resize=768%2C124&amp;ssl=1 768w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/MMStudio_Drawings_Divider6-scaled.webp?resize=1536%2C248&amp;ssl=1 1536w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/MMStudio_Drawings_Divider6-scaled.webp?resize=2048%2C331&amp;ssl=1 2048w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/MMStudio_Drawings_Divider6-scaled.webp?resize=18%2C3&amp;ssl=1 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-0ec74ff2 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0);padding-right:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<h1 class=\"nfd-text-giga nfd-text-contrast nfd-text-balance wp-block-heading has-text-align-center has-foreground-color has-text-color has-link-color wp-elements-38bc22c9dae2035376e8753adef0650e\">\u00bfPara qui\u00e9n es La Constelaci\u00f3n?<\/h1>\n\n\n\n<p class=\"nfd-text-balance nfd-text-md nfd-text-faded has-text-align-center has-foreground-color has-text-color has-link-color wp-elements-28a43435dfe9b959d5d30edb6ad71f7d wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">Este servicio es para vos si ya sab\u00e9s que vas a necesitar m\u00e1s de un elemento: ten\u00e9s varios canales activos, o simplemente quer\u00e9s arrancar con un sistema claro desde el principio, sin ir parcheando de a poco.<\/p>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Puede que hoy<\/h4>\n\n\n\n<div class=\"nfd-gap-xl wp-block-columns is-layout-flex wp-container-core-columns-is-layout-03506249 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"nfd-gap-md nfd-text-balance nfd-text-faded nfd-text-base wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-515e8399 wp-block-group-is-layout-flex\">\n<p class=\"nfd-text-xl nfd-text-primary nfd-text-balance wp-block-paragraph\" style=\"font-style:normal;font-weight:300;letter-spacing:2px\">\u2639\ufe0e<\/p>\n\n\n\n<div class=\"nfd-gap-0 wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-515e8399 wp-block-group-is-layout-flex\">\n<h3 class=\"nfd-text-md nfd-text-contrast wp-block-heading\" style=\"font-style:normal;font-weight:500\">Cambies colores y tipograf\u00edas todo el tiempo porque no hay un criterio de selecci\u00f3n claro<\/h3>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"nfd-gap-md nfd-text-balance nfd-text-faded nfd-text-base wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-515e8399 wp-block-group-is-layout-flex\">\n<p class=\"nfd-text-xl nfd-text-primary nfd-text-balance wp-block-paragraph\" style=\"font-style:normal;font-weight:300;letter-spacing:2px\">\u2639\ufe0e<\/p>\n\n\n\n<div class=\"nfd-gap-0 wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-515e8399 wp-block-group-is-layout-flex\">\n<h3 class=\"nfd-text-md nfd-text-contrast wp-block-heading\" style=\"font-style:normal;font-weight:500\">Tu logo tenga tipograf\u00edas gen\u00e9ricas que podr\u00edan ser de cualquier otra marca<\/h3>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"nfd-gap-md nfd-text-balance nfd-text-faded nfd-text-base wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-515e8399 wp-block-group-is-layout-flex\">\n<p class=\"nfd-text-xl nfd-text-primary nfd-text-balance wp-block-paragraph\" style=\"font-style:normal;font-weight:300;letter-spacing:2px\">\u2639\ufe0e<\/p>\n\n\n\n<div class=\"nfd-gap-0 wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-515e8399 wp-block-group-is-layout-flex\">\n<h3 class=\"nfd-text-md nfd-text-contrast wp-block-heading\" style=\"font-style:normal;font-weight:500\">Sientas que tu proyecto no tiene personalidad ni estrategia visual<\/h3>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"nfd-gap-md nfd-text-balance nfd-text-faded nfd-text-base wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-515e8399 wp-block-group-is-layout-flex\">\n<p class=\"nfd-text-xl nfd-text-primary nfd-text-balance wp-block-paragraph\" style=\"font-style:normal;font-weight:300;letter-spacing:2px\">\u2639\ufe0e<\/p>\n\n\n\n<div class=\"nfd-gap-0 wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-515e8399 wp-block-group-is-layout-flex\">\n<h3 class=\"nfd-text-md nfd-text-contrast wp-block-heading\" style=\"font-style:normal;font-weight:500\">Pienses que tu comunicaci\u00f3n no refleja tu nivel profesional<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1697\" height=\"536\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/staging\/4549\/wp-content\/uploads\/2026\/06\/MMStudio_Drawings_Divider2.png?fit=1024%2C323&amp;ssl=1\" alt=\"\" class=\"wp-image-2434\" style=\"aspect-ratio:3.1659960842270194;width:244px;height:auto\" srcset=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/MMStudio_Drawings_Divider2.png?w=1697&amp;ssl=1 1697w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/MMStudio_Drawings_Divider2.png?resize=300%2C95&amp;ssl=1 300w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/MMStudio_Drawings_Divider2.png?resize=1024%2C323&amp;ssl=1 1024w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/MMStudio_Drawings_Divider2.png?resize=768%2C243&amp;ssl=1 768w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/MMStudio_Drawings_Divider2.png?resize=1536%2C485&amp;ssl=1 1536w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/MMStudio_Drawings_Divider2.png?resize=18%2C6&amp;ssl=1 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Y lo que en realidad quer\u00e9s es<\/h4>\n\n\n\n<div class=\"nfd-gap-xl wp-block-columns is-layout-flex wp-container-core-columns-is-layout-03506249 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"nfd-gap-md nfd-text-balance nfd-text-faded nfd-text-base wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-515e8399 wp-block-group-is-layout-flex\">\n<p class=\"nfd-text-xl nfd-text-primary nfd-text-balance wp-block-paragraph\" style=\"font-style:normal;font-weight:300;letter-spacing:2px\">\u2726<\/p>\n\n\n\n<div class=\"nfd-gap-0 wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-515e8399 wp-block-group-is-layout-flex\">\n<h3 class=\"nfd-text-md nfd-text-contrast wp-block-heading\" style=\"font-style:normal;font-weight:500\">Que tu marca tenga una identidad propia, con elementos que funcionen juntos como un sistema<\/h3>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"nfd-gap-md nfd-text-balance nfd-text-faded nfd-text-base wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-515e8399 wp-block-group-is-layout-flex\">\n<p class=\"nfd-text-xl nfd-text-primary nfd-text-balance wp-block-paragraph\" style=\"font-style:normal;font-weight:300;letter-spacing:2px\">\u2726<\/p>\n\n\n\n<div class=\"nfd-gap-0 wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-515e8399 wp-block-group-is-layout-flex\">\n<h3 class=\"nfd-text-md nfd-text-contrast wp-block-heading\" style=\"font-style:normal;font-weight:500\">Usar tu logo con confianza, sabiendo que est\u00e1 pensado para distintos formatos<\/h3>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"nfd-gap-md nfd-text-balance nfd-text-faded nfd-text-base wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-515e8399 wp-block-group-is-layout-flex\">\n<p class=\"nfd-text-xl nfd-text-primary nfd-text-balance wp-block-paragraph\" style=\"font-style:normal;font-weight:300;letter-spacing:2px\">\u2726<\/p>\n\n\n\n<div class=\"nfd-gap-0 wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-515e8399 wp-block-group-is-layout-flex\">\n<h3 class=\"nfd-text-md nfd-text-contrast wp-block-heading\" style=\"font-style:normal;font-weight:500\">Que los colores y tipograf\u00edas refuercen el concepto de tu marca<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-gap-xl wp-block-columns is-layout-flex wp-container-core-columns-is-layout-03506249 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"nfd-gap-md nfd-text-balance nfd-text-faded nfd-text-base wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-515e8399 wp-block-group-is-layout-flex\">\n<p class=\"nfd-text-xl nfd-text-primary nfd-text-balance wp-block-paragraph\" style=\"font-style:normal;font-weight:300;letter-spacing:2px\">\u2726<\/p>\n\n\n\n<div class=\"nfd-gap-0 wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-515e8399 wp-block-group-is-layout-flex\">\n<h3 class=\"nfd-text-md nfd-text-contrast wp-block-heading\" style=\"font-style:normal;font-weight:500\">Saber que los colores combinan bien y son accesibles en entornos digitales<\/h3>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"nfd-gap-md nfd-text-balance nfd-text-faded nfd-text-base wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-515e8399 wp-block-group-is-layout-flex\">\n<p class=\"nfd-text-xl nfd-text-primary nfd-text-balance wp-block-paragraph\" style=\"font-style:normal;font-weight:300;letter-spacing:2px\">\u2726<\/p>\n\n\n\n<div class=\"nfd-gap-0 wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-515e8399 wp-block-group-is-layout-flex\">\n<h3 class=\"nfd-text-md nfd-text-contrast wp-block-heading\" style=\"font-style:normal;font-weight:500\">Usar tipografias sin preocuparte por la licencia de uso, ni detalles t\u00e9cnicos<\/h3>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"nfd-gap-md nfd-text-balance nfd-text-faded nfd-text-base wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-515e8399 wp-block-group-is-layout-flex\">\n<p class=\"nfd-text-xl nfd-text-primary nfd-text-balance wp-block-paragraph\" style=\"font-style:normal;font-weight:300;letter-spacing:2px\">\u2726<\/p>\n\n\n\n<div class=\"nfd-gap-0 wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-515e8399 wp-block-group-is-layout-flex\">\n<h3 class=\"nfd-text-md nfd-text-contrast wp-block-heading\" style=\"font-style:normal;font-weight:500\">Tener una gu\u00eda para mantener la coherencia, sin tener que reinventar la rueda cada vez que comunic\u00e1s<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-0ad77117 wp-block-group-is-layout-flex\">\n<h4 class=\"wp-block-heading has-text-align-center\">Al terminar el proyecto<\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Ten\u00e9s un kit de identidad visual hecho a medida, alineado con tu estrategia de comunicaci\u00f3n. Para comunicar con solidez en distintos canales, sabiendo que todo lo que muestres es parte del mismo sistema.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-bc43f0fd wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/micaelamaltinti.com\/es\/contacto\/\">Quiero comunicar con Confianza y Coherencia<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-container nfd-p-lg nfd-wb-gallery__gallery-3 wp-block-group has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background:linear-gradient(0deg,rgb(32,53,255) 50%,rgba(192,19,19,0) 51%)\">\n<figure class=\"wp-block-gallery has-nested-images columns-4 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"nfd-mt-8 md:nfd-my-0 wp-block-image size-large\"><img decoding=\"async\" width=\"1080\" height=\"1440\" loading=\"lazy\" data-id=\"2558\" src=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/staging\/4549\/wp-content\/uploads\/2026\/06\/Web_Servicios_02.jpg?fit=768%2C1024&amp;ssl=1\" alt=\"\" class=\"wp-image-2558\" style=\"aspect-ratio:3\/4;object-fit:cover\" srcset=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Servicios_02.jpg?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Servicios_02.jpg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Servicios_02.jpg?resize=768%2C1024&amp;ssl=1 768w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Servicios_02.jpg?resize=9%2C12&amp;ssl=1 9w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"nfd-mb-8 md:nfd-my-0 wp-block-image size-large\"><img decoding=\"async\" width=\"1536\" height=\"864\" loading=\"lazy\" data-id=\"2566\" src=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/staging\/4549\/wp-content\/uploads\/2026\/06\/Web_Home_Proyecto_16-9_03.jpg?fit=1024%2C576&amp;ssl=1\" alt=\"\" class=\"wp-image-2566\" style=\"aspect-ratio:3\/4;object-fit:cover\" srcset=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Home_Proyecto_16-9_03.jpg?w=1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Home_Proyecto_16-9_03.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Home_Proyecto_16-9_03.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Home_Proyecto_16-9_03.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Home_Proyecto_16-9_03.jpg?resize=18%2C10&amp;ssl=1 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"nfd-mt-8 md:nfd-my-0 wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"768\" height=\"1024\" loading=\"lazy\" data-id=\"2572\" src=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Servicios_Constelacion_3.webp?resize=768%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-2572\" style=\"aspect-ratio:3\/4;object-fit:cover\" srcset=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Servicios_Constelacion_3.webp?resize=768%2C1024&amp;ssl=1 768w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Servicios_Constelacion_3.webp?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Servicios_Constelacion_3.webp?resize=9%2C12&amp;ssl=1 9w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Servicios_Constelacion_3.webp?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"nfd-mb-8 md:nfd-my-0 wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"1024\" loading=\"lazy\" data-id=\"2272\" src=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Home_Proyecto_1-1_02.webp?resize=1024%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-2272\" style=\"aspect-ratio:3\/4;object-fit:cover\" srcset=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Home_Proyecto_1-1_02.webp?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Home_Proyecto_1-1_02.webp?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Home_Proyecto_1-1_02.webp?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Home_Proyecto_1-1_02.webp?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Home_Proyecto_1-1_02.webp?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Home_Proyecto_1-1_02.webp?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-container nfd-p-lg nfd-wb-features__features-37 is-style-default wp-block-group nfd-divider-zigzag has-global-padding is-layout-constrained wp-container-core-group-is-layout-0ded86dc wp-block-group-is-layout-constrained\">\n<h2 class=\"nfd-text-contrast nfd-text-huge nfd-text-balance wp-block-heading has-text-align-center\" style=\"font-style:normal;font-weight:500\">Metodolog\u00eda<\/h2>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Fase 1: Estrategia<\/h4>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-1844899d wp-block-group-is-layout-constrained\">\n<div class=\"nfd-gap-md wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-4a41e250 wp-block-group-is-layout-flex\">\n<div class=\"nfd-text-base nfd-gap-md nfd-px-sm nfd-rounded nfd-shadow-xs is-style-nfd-theme-white wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f8b11c13 wp-block-group-is-layout-flex\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<div class=\"nfd-shadow-xs nfd-rounded-full nfd-bg-subtle nfd-p-2 nfd-shrink-0 wp-block-group has-secondary-background-color has-background wp-container-content-2cb1e7d4 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-7d5fea09 wp-block-group-is-layout-flex\" style=\"min-height:32px\">\n<p class=\"nfd-text-contrast wp-block-paragraph\" style=\"font-style:normal;font-weight:500;line-height:1;text-transform:uppercase\"><strong>1<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"nfd-gap-sm wp-block-group wp-container-content-9cfa9a5a is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-c2d3993f wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Formulario inicial<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este es el momento de volcar toda la informaci\u00f3n de tu proyecto: visi\u00f3n, valores, misi\u00f3n, servicios, audiencia, objetivos y referencias visuales, entre otras cosas.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-text-base nfd-gap-md nfd-px-sm nfd-rounded nfd-shadow-xs is-style-nfd-theme-white wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f8b11c13 wp-block-group-is-layout-flex\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<div class=\"nfd-shadow-xs nfd-rounded-full nfd-bg-subtle nfd-p-2 nfd-shrink-0 wp-block-group has-secondary-background-color has-background wp-container-content-2cb1e7d4 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-7d5fea09 wp-block-group-is-layout-flex\" style=\"min-height:32px\">\n<p class=\"nfd-text-contrast wp-block-paragraph\" style=\"font-style:normal;font-weight:500;line-height:1;text-transform:uppercase\"><strong>2<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"nfd-gap-sm wp-block-group wp-container-content-9cfa9a5a is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-c2d3993f wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Investigaci\u00f3n de mercado<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analizamos qu\u00e9 otros actores hay en el mercado, su comunicaci\u00f3n y posicionamiento.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-text-base nfd-gap-md nfd-px-sm nfd-rounded nfd-shadow-xs is-style-nfd-theme-white wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f8b11c13 wp-block-group-is-layout-flex\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<div class=\"nfd-shadow-xs nfd-rounded-full nfd-bg-subtle nfd-p-2 nfd-shrink-0 wp-block-group has-secondary-background-color has-background wp-container-content-2cb1e7d4 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-7d5fea09 wp-block-group-is-layout-flex\" style=\"min-height:32px\">\n<p class=\"nfd-text-contrast wp-block-paragraph\" style=\"font-style:normal;font-weight:500;line-height:1;text-transform:uppercase\"><strong>3<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"nfd-gap-sm wp-block-group wp-container-content-9cfa9a5a is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-c2d3993f wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Posicionamiento<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Definimos en qu\u00e9 lugar del mercado queremos ubicar tu negocio y c\u00f3mo queremos que sea percibido.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-text-base nfd-gap-md nfd-px-sm nfd-rounded nfd-shadow-xs is-style-nfd-theme-white wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f8b11c13 wp-block-group-is-layout-flex\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<div class=\"nfd-shadow-xs nfd-rounded-full nfd-bg-subtle nfd-p-2 nfd-shrink-0 wp-block-group has-secondary-background-color has-background wp-container-content-2cb1e7d4 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-7d5fea09 wp-block-group-is-layout-flex\" style=\"min-height:32px\">\n<p class=\"nfd-text-contrast wp-block-paragraph\" style=\"font-style:normal;font-weight:500;line-height:1;text-transform:uppercase\"><strong>4<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"nfd-gap-sm wp-block-group wp-container-content-9cfa9a5a is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-c2d3993f wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Mensaje clave<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Resumimos la identidad en una frase o palabras clave que act\u00faan como principios rectores.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"is-style-dots wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Fase 2: Dise\u00f1o<\/h4>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-1844899d wp-block-group-is-layout-constrained\">\n<div class=\"nfd-gap-md wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-4a41e250 wp-block-group-is-layout-flex\">\n<div class=\"nfd-text-base nfd-gap-md nfd-px-sm nfd-rounded nfd-shadow-xs is-style-nfd-theme-white wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f8b11c13 wp-block-group-is-layout-flex\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<div class=\"nfd-shadow-xs nfd-rounded-full nfd-bg-subtle nfd-p-2 nfd-shrink-0 wp-block-group has-secondary-background-color has-background wp-container-content-2cb1e7d4 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-7d5fea09 wp-block-group-is-layout-flex\" style=\"min-height:32px\">\n<p class=\"nfd-text-contrast wp-block-paragraph\" style=\"font-style:normal;font-weight:500;line-height:1;text-transform:uppercase\"><strong>5<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"nfd-gap-sm wp-block-group wp-container-content-9cfa9a5a is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-c2d3993f wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Direcci\u00f3n creativa<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se crea un moodboard (tablero visual) como inspiraci\u00f3n para entender la atm\u00f3sfera y el universo sensorial que buscamos transmitir.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-text-base nfd-gap-md nfd-px-sm nfd-rounded nfd-shadow-xs is-style-nfd-theme-white wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f8b11c13 wp-block-group-is-layout-flex\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<div class=\"nfd-shadow-xs nfd-rounded-full nfd-bg-subtle nfd-p-2 nfd-shrink-0 wp-block-group has-secondary-background-color has-background wp-container-content-2cb1e7d4 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-7d5fea09 wp-block-group-is-layout-flex\" style=\"min-height:32px\">\n<p class=\"nfd-text-contrast wp-block-paragraph\" style=\"font-style:normal;font-weight:500;line-height:1;text-transform:uppercase\"><strong>6<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"nfd-gap-sm wp-block-group wp-container-content-9cfa9a5a is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-c2d3993f wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Boceto a mano del logo<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se crea el dibujo manual del logotipo traduciendo las decisiones tomadas en la direcci\u00f3n creativa<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-text-base nfd-gap-md nfd-px-sm nfd-rounded nfd-shadow-xs is-style-nfd-theme-white wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f8b11c13 wp-block-group-is-layout-flex\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<div class=\"nfd-shadow-xs nfd-rounded-full nfd-bg-subtle nfd-p-2 nfd-shrink-0 wp-block-group has-secondary-background-color has-background wp-container-content-2cb1e7d4 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-7d5fea09 wp-block-group-is-layout-flex\" style=\"min-height:32px\">\n<p class=\"nfd-text-contrast wp-block-paragraph\" style=\"font-style:normal;font-weight:500;line-height:1;text-transform:uppercase\"><strong>7<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"nfd-gap-sm wp-block-group wp-container-content-9cfa9a5a is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-c2d3993f wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Boceto de paleta de color<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Primer acercamiento para definir los colores de tu marca <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-text-base nfd-gap-md nfd-px-sm nfd-rounded nfd-shadow-xs is-style-nfd-theme-white wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f8b11c13 wp-block-group-is-layout-flex\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<div class=\"nfd-shadow-xs nfd-rounded-full nfd-bg-subtle nfd-p-2 nfd-shrink-0 wp-block-group has-secondary-background-color has-background wp-container-content-2cb1e7d4 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-7d5fea09 wp-block-group-is-layout-flex\" style=\"min-height:32px\">\n<p class=\"nfd-text-contrast wp-block-paragraph\" style=\"font-style:normal;font-weight:500;line-height:1;text-transform:uppercase\"><strong>8<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"nfd-gap-sm wp-block-group wp-container-content-9cfa9a5a is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-c2d3993f wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Primera ronda de feedback<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Te comparto el boceto del logo y los colores, para que veas los avances y puedas darme feedback en una etapa temprana.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-text-base nfd-gap-md nfd-px-sm nfd-rounded nfd-shadow-xs is-style-nfd-theme-white wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f8b11c13 wp-block-group-is-layout-flex\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<div class=\"nfd-shadow-xs nfd-rounded-full nfd-bg-subtle nfd-p-2 nfd-shrink-0 wp-block-group has-secondary-background-color has-background wp-container-content-2cb1e7d4 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-7d5fea09 wp-block-group-is-layout-flex\" style=\"min-height:32px\">\n<p class=\"nfd-text-contrast wp-block-paragraph\" style=\"font-style:normal;font-weight:500;line-height:1;text-transform:uppercase\"><strong>9<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"nfd-gap-sm wp-block-group wp-container-content-9cfa9a5a is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-c2d3993f wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Boceto digital<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con tus comentarios, traduzco el dibujo manual a lo digital<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-text-base nfd-gap-md nfd-px-sm nfd-rounded nfd-shadow-xs is-style-nfd-theme-white wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f8b11c13 wp-block-group-is-layout-flex\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<div class=\"nfd-shadow-xs nfd-rounded-full nfd-bg-subtle nfd-p-2 nfd-shrink-0 wp-block-group has-secondary-background-color has-background wp-container-content-2cb1e7d4 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-7d5fea09 wp-block-group-is-layout-flex\" style=\"min-height:32px\">\n<p class=\"nfd-text-contrast wp-block-paragraph\" style=\"font-style:normal;font-weight:500;line-height:1;text-transform:uppercase\">10<\/p>\n<\/div>\n\n\n\n<div class=\"nfd-gap-sm wp-block-group wp-container-content-9cfa9a5a is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-c2d3993f wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Ajustes de paleta de color<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Incluyendo tus comentarios, nos aseguramos de que los colores sean accesibles en medios digitales.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-text-base nfd-gap-md nfd-px-sm nfd-rounded nfd-shadow-xs is-style-nfd-theme-white wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f8b11c13 wp-block-group-is-layout-flex\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<div class=\"nfd-shadow-xs nfd-rounded-full nfd-bg-subtle nfd-p-2 nfd-shrink-0 wp-block-group has-secondary-background-color has-background wp-container-content-2cb1e7d4 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-7d5fea09 wp-block-group-is-layout-flex\" style=\"min-height:32px\">\n<p class=\"nfd-text-contrast wp-block-paragraph\" style=\"font-style:normal;font-weight:500;line-height:1;text-transform:uppercase\">11<\/p>\n<\/div>\n\n\n\n<div class=\"nfd-gap-sm wp-block-group wp-container-content-9cfa9a5a is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-c2d3993f wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Selecci\u00f3n tipogr\u00e1fica<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elegimos las fuentes acorde a las herramientas que vos us\u00e1s y los requerimientos t\u00e9cnicos que tenga tu proyecto.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-text-base nfd-gap-md nfd-px-sm nfd-rounded nfd-shadow-xs is-style-nfd-theme-white wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f8b11c13 wp-block-group-is-layout-flex\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<div class=\"nfd-shadow-xs nfd-rounded-full nfd-bg-subtle nfd-p-2 nfd-shrink-0 wp-block-group has-secondary-background-color has-background wp-container-content-2cb1e7d4 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-7d5fea09 wp-block-group-is-layout-flex\" style=\"min-height:32px\">\n<p class=\"nfd-text-contrast wp-block-paragraph\" style=\"font-style:normal;font-weight:500;line-height:1;text-transform:uppercase\"><strong>12<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"nfd-gap-sm wp-block-group wp-container-content-9cfa9a5a is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-c2d3993f wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Segunda ronda de feedback<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Te muestro el resultado  para ajustar los \u00faltimos detalles antes de armar los archivos finales<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"is-style-dots wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Fase 3: Entrega<\/h4>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-1844899d wp-block-group-is-layout-constrained\">\n<div class=\"nfd-gap-md wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-4a41e250 wp-block-group-is-layout-flex\">\n<div class=\"nfd-text-base nfd-gap-md nfd-px-sm nfd-rounded nfd-shadow-xs is-style-nfd-theme-white wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f8b11c13 wp-block-group-is-layout-flex\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<div class=\"nfd-shadow-xs nfd-rounded-full nfd-bg-subtle nfd-p-2 nfd-shrink-0 wp-block-group has-secondary-background-color has-background wp-container-content-2cb1e7d4 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-7d5fea09 wp-block-group-is-layout-flex\" style=\"min-height:32px\">\n<p class=\"nfd-text-contrast wp-block-paragraph\" style=\"font-style:normal;font-weight:500;line-height:1;text-transform:uppercase\"><strong>13<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"nfd-gap-sm wp-block-group wp-container-content-9cfa9a5a is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-c2d3993f wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Delivery de Archivos Finales<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se crean  los archivos finales seg\u00fan lo acordado, y te llegan listos para usar! <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"is-style-dots wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Entregables<\/h4>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-1844899d wp-block-group-is-layout-constrained\">\n<div class=\"nfd-gap-md wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-4a41e250 wp-block-group-is-layout-flex\">\n<div class=\"nfd-text-base nfd-gap-md nfd-px-sm nfd-rounded nfd-shadow-xs is-style-nfd-theme-white wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f8b11c13 wp-block-group-is-layout-flex\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<div class=\"nfd-shadow-xs nfd-rounded-full nfd-bg-subtle nfd-p-2 nfd-shrink-0 is-style-default wp-block-group has-secondary-background-color has-background wp-container-content-2cb1e7d4 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-7d5fea09 wp-block-group-is-layout-flex\" style=\"min-height:32px\">\n<p class=\"nfd-text-contrast wp-block-paragraph\" style=\"font-style:normal;font-weight:500;line-height:1;text-transform:uppercase\"><\/p>\n<\/div>\n\n\n\n<div class=\"nfd-gap-sm wp-block-group wp-container-content-9cfa9a5a is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-c2d3993f wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Logotipo en PNG y SVG, en blanco, negro y colores <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gu\u00eda de marca en PDF con uso correcto de los elementos, c\u00f3digos de color para uso digital y recomendaciones tipogr\u00e1ficas b\u00e1sicas<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"nfd-text-base nfd-text-faded has-text-align-center wp-block-paragraph\">En cada presentaci\u00f3n recib\u00eds los materiales junto con un video explicativo del proceso y las decisiones tomadas, para que puedas verlo a tu tiempo y darte unos d\u00edas para procesar las ideas antes de darme tu feedback. Sin apuro ni llamadas en vivo.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-bc43f0fd wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/micaelamaltinti.com\/es\/contacto\/\">Quiero mi sistema visual<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-container nfd-p-lg nfd-wb-faq__faq-6 is-style-default wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"nfd-gap-sm wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-515e8399 wp-block-group-is-layout-flex\">\n<h3 class=\"nfd-text-lg wp-block-heading\" style=\"font-style:normal;font-weight:700\">Preguntas Frecuentes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si tenes m\u00e1s dudas, podes revisar las <a href=\"https:\/\/micaelamaltinti.com\/es\/contacto\/#faq\" data-type=\"page\" data-id=\"240\" target=\"_blank\" rel=\"noreferrer noopener\">Preguntas Frecuentes<\/a> generales o escribime a <a href=\"mailto:micaelamaltinti@gmail.com\">micaelamaltinti@gmail.com<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-03506249 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<details class=\"nfd-text-md nfd-p-card-sm nfd-rounded nfd-text-contrast nfd-shadow-xs wp-block-details has-border-color has-tertiary-border-color has-base-background-color has-background is-layout-flow wp-block-details-is-layout-flow\" style=\"border-width:1px;font-style:normal;font-weight:500\"><summary>\u00bfEn qu\u00e9 se diferencia La Constelaci\u00f3n de La Estrella?<\/summary>\n<p class=\"nfd-text-base nfd-text-faded nfd-mt-2 has-foreground-color has-text-color has-link-color wp-elements-7f45a2a8b91d622aa325cd3e2d1e9c76 wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"><a href=\"https:\/\/micaelamaltinti.com\/es\/propuestas\/logotipo\/\" target=\"_blank\" rel=\"noreferrer noopener\">La Estrella<\/a> te da un logotipo dibujado a mano y alineado a tu mensaje: ideal para dar ese primer paso concreto. La Constelaci\u00f3n va un paso m\u00e1s all\u00e1: adem\u00e1s del logotipo, define los colores y tipograf\u00edas como un sistema. Es el punto de partida si ya sab\u00e9s que vas a necesitar m\u00e1s de un elemento y quer\u00e9s que todo funcione junto desde el principio.<\/p>\n<\/details>\n\n\n\n<details class=\"nfd-text-md nfd-p-card-sm nfd-rounded nfd-text-contrast nfd-shadow-xs wp-block-details has-border-color has-tertiary-border-color has-base-background-color has-background is-layout-flow wp-block-details-is-layout-flow\" style=\"border-width:1px;font-style:normal;font-weight:500\"><summary>\u00bfEn qu\u00e9 se diferencia La Constelaci\u00f3n de El Cosmos?<\/summary>\n<p class=\"nfd-text-base nfd-text-faded nfd-mt-2 has-foreground-color has-text-color has-link-color wp-elements-ad6c98ba02769689799231f52bd6347b wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">La Constelaci\u00f3n define los elementos esenciales: logotipo, colores y tipograf\u00eda, con una mini gu\u00eda de marca. <a href=\"https:\/\/micaelamaltinti.com\/es\/propuestas\/identidad-visual-expandida\/\" data-type=\"page\" data-id=\"2519\">El Cosmos<\/a> incluye todo eso m\u00e1s: variaciones de logo, elementos gr\u00e1ficos, lineamientos visuales para fotos e ilustraciones; elementos no verbales como la personalidad y el storytelling de marca, compilados en un manual de marca completo. Es la opci\u00f3n cuando ten\u00e9s varios canales activos, m\u00e1s de una persona trabajando en la comunicaci\u00f3n, o quer\u00e9s un sistema que pueda crecer con tu marca.<\/p>\n<\/details>\n\n\n\n<details class=\"nfd-text-md nfd-p-card-sm nfd-rounded nfd-text-contrast nfd-shadow-xs wp-block-details has-border-color has-tertiary-border-color has-base-background-color has-background is-layout-flow wp-block-details-is-layout-flow\" style=\"border-width:1px;font-style:normal;font-weight:500\"><summary>\u00bfCu\u00e1ntas versiones del logotipo se entregan?<\/summary>\n<p class=\"nfd-text-base nfd-text-faded nfd-mt-2 has-foreground-color has-text-color has-link-color wp-elements-7ca8d237ca367495734af3abe2591b39 wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">Se incluye una versi\u00f3n. Pod\u00e9s elegir entre un monograma con las iniciales o el nombre completo del proyecto. Si necesit\u00e1s m\u00e1s versiones, pod\u00e9s leer sobre <a href=\"https:\/\/micaelamaltinti.com\/es\/propuestas\/identidad-visual-expandida\/\" data-type=\"page\" data-id=\"2519\">El Cosmos: Kit de Identidad Visual Expandido<\/a><\/p>\n<\/details>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<details class=\"nfd-text-md nfd-p-card-sm nfd-rounded nfd-text-contrast nfd-shadow-xs wp-block-details has-border-color has-tertiary-border-color has-base-background-color has-background is-layout-flow wp-block-details-is-layout-flow\" style=\"border-width:1px;font-style:normal;font-weight:500\"><summary>\u00bfPuedo contratarlo si ya tengo un sistema que quiero redise\u00f1ar?<\/summary>\n<p class=\"nfd-text-base nfd-text-faded nfd-mt-2 has-foreground-color has-text-color has-link-color wp-elements-96ea6fe70053074229f6dd4e2906b3eb wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">\u00a1S\u00ed! Pod\u00e9s contarme las razones y nos aseguramos de que la soluci\u00f3n est\u00e9 alineada a la nueva estrategia y visi\u00f3n.<\/p>\n<\/details>\n\n\n\n<details class=\"nfd-text-md nfd-p-card-sm nfd-rounded nfd-text-contrast nfd-shadow-xs wp-block-details has-border-color has-tertiary-border-color has-base-background-color has-background is-layout-flow wp-block-details-is-layout-flow\" style=\"border-width:1px;font-style:normal;font-weight:500\"><summary>\u00bfCu\u00e1ntas rondas de cambios incluye el proceso?<\/summary>\n<p class=\"nfd-text-base nfd-text-faded nfd-mt-2 has-foreground-color has-text-color has-link-color wp-elements-8d36b7742f6d3886e60439af8086b6c7 wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">El proceso incluye 2 rondas de feedback. Si necesit\u00e1s m\u00e1s revisiones, se pueden agregar con un costo adicional.<\/p>\n<\/details>\n\n\n\n<details class=\"nfd-text-md nfd-p-card-sm nfd-rounded nfd-text-contrast nfd-shadow-xs wp-block-details has-border-color has-tertiary-border-color has-base-background-color has-background is-layout-flow wp-block-details-is-layout-flow\" style=\"border-width:1px;font-style:normal;font-weight:500\"><summary>Soy parte de una agencia y quiero contratar un trabajo de lettering. \u00bfPuedo hacerlo?<\/summary>\n<p class=\"nfd-text-base nfd-text-faded nfd-mt-2 has-foreground-color has-text-color has-link-color wp-elements-d91f9712407791c15c881607f9df71bd wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">Este servicio est\u00e1 pensado para acompa\u00f1ar emprendedoras y freelancers en etapas iniciales. Si te interesa contratarme como agencia, complet\u00e1 el formulario de consulta para que pueda hacer una propuesta acorde a las necesidades de tu proyecto.<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-p-0 wp-block-cover has-aspect-ratio\" style=\"min-height:100px;aspect-ratio:auto;min-height:unset;\"><img decoding=\"async\" width=\"1536\" height=\"864\" loading=\"lazy\" class=\"wp-block-cover__image-background wp-image-2294 size-large\" alt=\"\" src=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/staging\/4549\/wp-content\/uploads\/2026\/06\/Web_Backgrounds_02-1.jpg?fit=1024%2C576&amp;ssl=1\" data-object-fit=\"cover\" srcset=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Backgrounds_02-1.jpg?w=1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Backgrounds_02-1.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Backgrounds_02-1.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Backgrounds_02-1.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_Backgrounds_02-1.jpg?resize=18%2C10&amp;ssl=1 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-foreground-background-color has-background-dim-80 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"nfd-gap-2xl nfd-p-lg wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-0ad77117 wp-block-group-is-layout-flex\">\n<h2 class=\"nfd-text-xl nfd-text-contrast nfd-text-balance wp-block-heading has-text-align-center has-background-color has-text-color has-link-color wp-elements-9482732f4c1a8cfbd2213f1417bbe8b7\" style=\"font-style:normal;font-weight:700\">\u00bfLista para empezar?<\/h2>\n\n\n\n<div class=\"nfd-gap-md wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-0ad77117 wp-block-group-is-layout-flex\">\n<div class=\"md:nfd-items-start nfd-gap-md wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-0ad77117 wp-block-group-is-layout-flex\">\n<div class=\"nfd-text-xs  wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-03506249 wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-left has-small-font-size wp-block-paragraph\" style=\"text-transform:uppercase\"><strong>Reserv\u00e1 tu lugar y arrancamos<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"nfd-text-md wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-b9c380c7 wp-block-buttons-is-layout-flex\">\n<div class=\"nfd-btn-xl  wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/micaelamaltinti.com\/es\/contacto\/\">Quiero empezar mi proyecto<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>La Constelaci\u00f3n: Identidad Visual Inicial Tener un logo no alcanza si cada vez que public\u00e1s algo ten\u00e9s que decidir desde cero qu\u00e9 color usar, qu\u00e9 tipograf\u00eda va, si esto combina con aquello. La Constelaci\u00f3n es un kit de identidad visual inicial que define los elementos esenciales de tu marca como un sistema: logotipo dibujado a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1325,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-2136","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Identidad Visual Inicial - Micaela Maltinti<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/micaelamaltinti.com\/es\/propuestas\/identidad-visual-inicial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Identidad Visual Inicial - Micaela Maltinti\" \/>\n<meta property=\"og:description\" content=\"La Constelaci\u00f3n: Identidad Visual Inicial Tener un logo no alcanza si cada vez que public\u00e1s algo ten\u00e9s que decidir desde cero qu\u00e9 color usar, qu\u00e9 tipograf\u00eda va, si esto combina con aquello. 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