{"id":2132,"date":"2026-06-09T17:18:22","date_gmt":"2026-06-09T20:18:22","guid":{"rendered":"https:\/\/micaelamaltinti.com\/?page_id=2132"},"modified":"2026-06-18T17:19:23","modified_gmt":"2026-06-18T20:19:23","slug":"lettering-proyectos","status":"publish","type":"page","link":"https:\/\/micaelamaltinti.com\/es\/proyectos\/lettering-proyectos\/","title":{"rendered":"Lettering Proyectos"},"content":{"rendered":"<div class=\"nfd-container nfd-p-lg nfd-wb-headings__heading-22 is-style-default wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-2a49ddb0 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-515e8399 wp-block-group-is-layout-flex\">\n<h1 class=\"nfd-text-giga nfd-text-contrast nfd-text-balance wp-block-heading has-text-align-center\">Lettering<\/h1>\n<\/div>\n\n\n\n<div class=\"nfd-container nfd-p-lg nfd-wb-features__features-33 is-style-default wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-53dada6a wp-block-group-is-layout-constrained\">\n<div class=\"nfd-container nfd-wb-text__text-10 wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"nfd-text-balance nfd-text-primary nfd-text-lg nfd-max-w-full wp-block-heading has-text-align-center alignwide\" style=\"font-size:clamp(27.894px, 1.743rem + ((1vw - 3.2px) * 1.257), 48px);line-height:1.1\">Dise\u00f1o de letras para que cuenten una historia<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-gap-3xl nfd-text-md nfd-text-faded wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-3997c577 wp-block-columns-is-layout-flex\" style=\"padding-right:0rem;padding-left:0rem\">\n<div class=\"md:nfd-order-2 wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-2dd506ca wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"nfd-gap-xl wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-515e8399 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-foreground-color has-text-color has-link-color wp-elements-f5b2206966b17d8e761db94cc29b8bf9 wp-block-paragraph\">El lettering es la t\u00e9cnica de dibujar letras a mano para una composici\u00f3n o fin espec\u00edfico. No significa que el resultado se vea artesanal, a menos que ese sea el estilo buscado. Significa que cada letra est\u00e1 construida para ese proyecto, esa historia, ese mensaje, y no tomada prestada de un cat\u00e1logo. <\/p>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color wp-elements-823008a1612ad9c9a379ca4ef372b6bf wp-block-paragraph\">Luego, cuando es necesario, el dibujo se digitaliza para usarse en cualquier formato con asegurando una correcta reproducci\u00f3n.<\/p>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color wp-elements-d15c33361661d59d004dfd54397be046 wp-block-paragraph\">Se puede aplicar a logotipos, identidades visuales, packagings, etiquetas, portadas de libros, ilustraciones editoriales, posters, campa\u00f1as publicitarias y mucho m\u00e1s.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"is-style-poe-arrow wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/micaelamaltinti.com\/es\/propuestas\/lettering\/\">Conoc\u00e9 c\u00f3mo puedo ayudarte con lettering<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"md:nfd-order-2 wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-2dd506ca wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"nfd-gap-xl wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-515e8399 wp-block-group-is-layout-flex\">\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"md:nfd-hidden wp-block-spacer wp-container-content-541a6b20\"><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-foreground-color has-text-color has-link-color wp-elements-934772e4559d3bb6b23515ca4bfb7974 wp-block-paragraph\">\u00bfPor qu\u00e9 lo uso? Porque ofrece ventajas concretas que las tipograf\u00edas comerciales no pueden dar:<\/p>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li class=\"\">Mientras se lee el mensaje, al mismo tiempo se percibe su parte emocional y no verbal, sin necesidad de interpretar un icono aparte. La forma de la letra ya est\u00e1 hablando.<\/li>\n\n\n\n<li class=\"\">La combinaci\u00f3n de letras de tu marca es irrepetible. No hay otro proyecto en el mercado con la misma soluci\u00f3n.<\/li>\n\n\n\n<li class=\"\">En la era de la distracci\u00f3n, cada superficie es una oportunidad de comunicar. El lettering aprovecha eso al m\u00e1ximo: las letras no solo se leen, tambi\u00e9n se perciben.<\/li>\n\n\n\n<li class=\"\">Permite alejarse de soluciones preexistentes muy usadas, especialmente por la competencia.<\/li>\n\n\n\n<li class=\"\">Las letras dibujadas a mano admiten mucho m\u00e1s significado y personalidad que las tipograf\u00edas est\u00e1ndar.<\/li>\n\n\n\n<li class=\"\">Al usar tipograf\u00edas comerciales, hay que verificar si la licencia permite registrar la marca ante un organismo de propiedad intelectual. A veces no es posible. El lettering es una opci\u00f3n m\u00e1s segura para el registro.<\/li>\n\n\n\n<li class=\"\">El lettering tambi\u00e9n puede reforzar el mensaje de ilustraciones con letras creadas para ese mismo universo visual.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"nfd-container nfd-p-md nfd-wb-blog__blog-1 wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 nfd-gap-xl wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-fc6387fc wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-744 post type-post status-publish format-standard has-post-thumbnail hentry category-lettering tag-digital-art tag-diseno-grafico tag-graphic-design tag-lettering tag-postcard\">\n<figure style=\"margin-bottom:0.5em;aspect-ratio:1\" class=\"nfd-rounded wp-block-post-featured-image\"><a href=\"https:\/\/micaelamaltinti.com\/es\/30-for-30\/\" target=\"_self\"  ><img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" width=\"1536\" height=\"864\" src=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/Web_proyecto_Lettering_Hero_30x30.jpg?resize=1536%2C864&#038;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"30 for 30\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/Web_proyecto_Lettering_Hero_30x30.jpg?w=1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/Web_proyecto_Lettering_Hero_30x30.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/Web_proyecto_Lettering_Hero_30x30.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/Web_proyecto_Lettering_Hero_30x30.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/Web_proyecto_Lettering_Hero_30x30.jpg?resize=18%2C10&amp;ssl=1 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n<h5 style=\"font-style:normal;font-weight:700;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\" class=\"has-text-align-center nfd-text-lg nfd-text-contrast nfd-text-balance wp-block-post-title has-small-font-size\"><a href=\"https:\/\/micaelamaltinti.com\/es\/30-for-30\/\" target=\"_self\" >30 for 30<\/a><\/h5>\n<\/li><li class=\"wp-block-post post-738 post type-post status-publish format-standard has-post-thumbnail hentry category-lettering tag-books tag-collection-design tag-cover-design tag-diseno-grafico tag-graphic-design tag-lettering tag-product-line tag-products tag-special-edition\">\n<figure style=\"margin-bottom:0.5em;aspect-ratio:1\" class=\"nfd-rounded wp-block-post-featured-image\"><a href=\"https:\/\/micaelamaltinti.com\/es\/vellichor-press\/\" target=\"_self\"  ><img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" width=\"2047\" height=\"2560\" src=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/250620_VP_CompleteProject_low-scaled.webp?resize=2047%2C2560&#038;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Vellichor Press\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/250620_VP_CompleteProject_low-scaled.webp?w=2047&amp;ssl=1 2047w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/250620_VP_CompleteProject_low-scaled.webp?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/250620_VP_CompleteProject_low-scaled.webp?resize=819%2C1024&amp;ssl=1 819w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/250620_VP_CompleteProject_low-scaled.webp?resize=768%2C961&amp;ssl=1 768w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/250620_VP_CompleteProject_low-scaled.webp?resize=1228%2C1536&amp;ssl=1 1228w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/250620_VP_CompleteProject_low-scaled.webp?resize=1637%2C2048&amp;ssl=1 1637w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n<h5 style=\"font-style:normal;font-weight:700;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\" class=\"has-text-align-center nfd-text-lg nfd-text-contrast nfd-text-balance wp-block-post-title has-small-font-size\"><a href=\"https:\/\/micaelamaltinti.com\/es\/vellichor-press\/\" target=\"_self\" >Vellichor Press<\/a><\/h5>\n<\/li><li class=\"wp-block-post post-732 post type-post status-publish format-standard has-post-thumbnail hentry category-lettering tag-campaign tag-digital-art tag-diseno-grafico tag-lettering tag-social-media\">\n<figure style=\"margin-bottom:0.5em;aspect-ratio:1\" class=\"nfd-rounded wp-block-post-featured-image\"><a href=\"https:\/\/micaelamaltinti.com\/es\/fernet-branca-by-hector-bueno-10-year-edition\/\" target=\"_self\"  ><img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" width=\"1536\" height=\"864\" src=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/Web_proyecto_Lettering_Hero_Soloentendidos.jpg?resize=1536%2C864&#038;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Fernet Branca por H\u00e9ctor Bueno\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/Web_proyecto_Lettering_Hero_Soloentendidos.jpg?w=1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/Web_proyecto_Lettering_Hero_Soloentendidos.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/Web_proyecto_Lettering_Hero_Soloentendidos.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/Web_proyecto_Lettering_Hero_Soloentendidos.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/Web_proyecto_Lettering_Hero_Soloentendidos.jpg?resize=18%2C10&amp;ssl=1 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n<h5 style=\"font-style:normal;font-weight:700;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\" class=\"has-text-align-center nfd-text-lg nfd-text-contrast nfd-text-balance wp-block-post-title has-small-font-size\"><a href=\"https:\/\/micaelamaltinti.com\/es\/fernet-branca-by-hector-bueno-10-year-edition\/\" target=\"_self\" >Fernet Branca por H\u00e9ctor Bueno<\/a><\/h5>\n<\/li><li class=\"wp-block-post post-730 post type-post status-publish format-standard has-post-thumbnail hentry category-lettering tag-collateral-materials tag-digital-art tag-events tag-lettering tag-postcard tag-stationery tag-the-storytelling-letters tag-wedding\">\n<figure style=\"margin-bottom:0.5em;aspect-ratio:1\" class=\"nfd-rounded wp-block-post-featured-image\"><a href=\"https:\/\/micaelamaltinti.com\/es\/coincidir-postcard\/\" target=\"_self\"  ><img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" width=\"1536\" height=\"864\" src=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/Web_proyecto_Lettering_Hero_Coincidir-1.jpg?resize=1536%2C864&#038;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Coincidir Postcard\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/Web_proyecto_Lettering_Hero_Coincidir-1.jpg?w=1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/Web_proyecto_Lettering_Hero_Coincidir-1.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/Web_proyecto_Lettering_Hero_Coincidir-1.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/Web_proyecto_Lettering_Hero_Coincidir-1.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2025\/11\/Web_proyecto_Lettering_Hero_Coincidir-1.jpg?resize=18%2C10&amp;ssl=1 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n<h5 style=\"font-style:normal;font-weight:700;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\" class=\"has-text-align-center nfd-text-lg nfd-text-contrast nfd-text-balance wp-block-post-title has-small-font-size\"><a href=\"https:\/\/micaelamaltinti.com\/es\/coincidir-postcard\/\" target=\"_self\" >Coincidir Postcard<\/a><\/h5>\n<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"nfd-p-0 wp-block-cover\" style=\"min-height:100px;aspect-ratio:unset;\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" class=\"wp-block-cover__image-background wp-image-2406 size-large\" alt=\"\" src=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_CTA_Propuestas_01.webp?resize=1024%2C576&#038;ssl=1\" data-object-fit=\"cover\" srcset=\"https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_CTA_Propuestas_01.webp?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_CTA_Propuestas_01.webp?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_CTA_Propuestas_01.webp?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_CTA_Propuestas_01.webp?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/micaelamaltinti.com\/wp-content\/uploads\/2026\/06\/Web_CTA_Propuestas_01.webp?w=1536&amp;ssl=1 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-foreground-background-color has-background-dim-60 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"nfd-gap-2xl nfd-p-lg wp-block-group nfd-bg-effect-lines is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-0ad77117 wp-block-group-is-layout-flex\">\n<h2 class=\"nfd-text-xl nfd-text-contrast nfd-text-balance wp-block-heading has-text-align-center has-background-color has-text-color has-link-color wp-elements-5aed4ab6c6cb5d8aa08f50a58e29828f\">Si te interesa saber c\u00f3mo puedo ayudarte, mir\u00e1 mis propuestas<\/h2>\n\n\n\n<div class=\"nfd-gap-md wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-0ad77117 wp-block-group-is-layout-flex\">\n<div class=\"md:nfd-items-start nfd-gap-md wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-0ad77117 wp-block-group-is-layout-flex\">\n<div class=\"nfd-text-md wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-b9c380c7 wp-block-buttons-is-layout-flex\">\n<div class=\"nfd-btn-xl  wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/micaelamaltinti.com\/es\/propuestas\/\">Ver Propuestas<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Lettering Dise\u00f1o de letras para que cuenten una historia El lettering es la t\u00e9cnica de dibujar letras a mano para una composici\u00f3n o fin espec\u00edfico. No significa que el resultado se vea artesanal, a menos que ese sea el estilo buscado. Significa que cada letra est\u00e1 construida para ese proyecto, esa historia, ese mensaje, y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2028,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-2132","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lettering Proyectos - Micaela Maltinti<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/micaelamaltinti.com\/es\/proyectos\/lettering-proyectos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lettering Proyectos - Micaela Maltinti\" \/>\n<meta property=\"og:description\" content=\"Lettering Dise\u00f1o de letras para que cuenten una historia El lettering es la t\u00e9cnica de dibujar letras a mano para una composici\u00f3n o fin espec\u00edfico. No significa que el resultado se vea artesanal, a menos que ese sea el estilo buscado. 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