Overview
30 for 30 is a personal project I started to celebrate turning 30. It is an illustrated lettering series of thirty concepts or intentions I wanted to carry into this new chapter. Each word was carefully chosen as a kind of wish, both for myself and for friends, and brought to life through hand-lettered postcards.
Client Type
Micaela Maltinti, Creative Studio
Team
Micaela Maltinti
Challenge
Create a series of lettering pieces to illustrate 30 wishes, while also exploring different colour combinations and letters styles.
Solution
A series in which each concept speaks through its own visual language, using colour, composition, and style to reflect the meaning behind the word. A unified format was defined to tie the collection together, while also providing the space to explore.
Outcome
The outcome is an evolving collection of unique postcards designed to be shared while spreading encouragement, reflection, and good energy. This collection is used as promotional material for the Studio.
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