Vellichor Press

Overview

This self-initiated project explores the creation of a fictional editorial, Vellichor Press, a boutique publisher reimagining literary classics through timeless, modern design.

Client

Micaela Maltinti, Creative Studio

Team

Micaela Maltinti

Servicios

The Storytelling Letters

Collection Design, Promotional Materials, Book Cover Design, Art Direction.

Challenge

Develop a full visual system for a curated collection of classic books. The design needs to translate both the soul of each novel and the brand’s editorial vision across formats. It has to look premium yet accessible. The books could be sold individually or in a collector’s package. Ensure every item felt collectable, elegant, and cohesive.

Solution

Rooted in the Victorian origins of many of these novels, the visual system is inspired by historical motifs with a contemporary design sensibility. Each cover uses symbolic elements to reflect the story’s themes. Decorative patterns inspired by Victorian tile-work create visual continuity across the collection, while rich, muted colour palettes establish a sense of elegance and permanence.

The project also explored the versatility of lettering across multiple applications: from title treatments on the book covers to ornamental elements on the box. Demonstrating how expressive type can carry both narrative and brand identity. Supporting materials like the bookmark, notepad, and tote bags extend this system in a cohesive way.

Outcome

A visual system that not only brings all eyes into a single book but also a full collection. This helps to attract collectors and special-edition lovers. Every element feels curated and aligned with Vellichor’s mission: to honour the classics while inviting new audiences to rediscover them through thoughtful, modern design.