Lettering Horror Stories

A spooky and fun lettering challenge for October, designed to create original Halloween-themed content for social media to engage with fellow lettering artists and designers while celebrating the Halloween spirit.

Micaela Maltinti, Creative Studio

Micaela Maltinti

The Storytelling Letters

Single Advertising Arwtork,

Lettering for Social Media Post

Challenge


Craft a lettering piece that captures a lettering designer’s worst nightmare to scare other creatives during Halloween. The goal is to engage fellow lettering artists and designers who relate to these creative struggles while celebrating the Halloween spirit. The final design had to be optimised for social media.

Solution


I created a lettering piece featuring an original phrase that resonates with the target audience, blending humour and horror into a design that fully embraces the Halloween theme. Drawing on eerie colour schemes typical of the season (oranges, purples, and greens), I incorporated textures and details that evoke a spooky and bewitched mood. The letterforms, with spikes and bifurcated serifs, hint at a monster-like vibe. This approach, combined with the playful aspects of Halloween, results in a design that captivates and connects with the creative community

Outcome


A lettering piece that opens good conversations and laughs with fellow creatives in online communities and social media.